Meta AR/VR Job | Product Marketing Manager, Metaverse Content | Quest
Job（岗位）: Product Marketing Manager, Metaverse Content | Quest
Type（岗位类型）: Content Strategy
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2024-6-5
Summary（岗位介绍）
The Metaverse Content Product Marketing team is seeking an individual who is passionate about building and marketing innovative Virtual Reality (VR) and Mixed Reality (MR) experiences that inspire new audiences to discover Meta Quest platforms. This position will play a critical role in developing content and GTM strategy, and influencing the content pipeline for current and future hardware devices. The right person has strong strategic development skills, and is able to use data and analytics to build a business case. They have strong communication skills, are good at building consensus and influencing others.
This position will bring together the right stakeholders to develop insights and strategies to advance key initiatives and support growth metrics. This person will be responsible for customer-centric business decision-making for the content business, working closely with the Content, VR/MR, and Metaverse product teams as well as Business Development, Finance, Sales, Analytics, Growth, Marketing, Sales, PR, Partnerships, Legal, Privacy, and Policy and other Product Marketing teams. This work will include upfront analysis to identify market needs by segment, opportunity and audience sizing, product positioning and key messaging, content portfolio strategy, channel marketing strategy, and being the “voice of the user.” This role will be an independent contributor with an impactful remit within the Product Marketing, Virtual Reality and Metaverse organizations.
Qualifications（岗位要求）
5+ years of experience in strategic planning for content
Analytical and problem-solving experience
Experience presenting and to conveying complex information to stakeholders at all levels
Bachelor's degree
Description（岗位职责）
Conduct thorough analysis of internal and external data to identify trends, opportunities and potential risks
Collaborate with cross-functional teams to develop and refine business strategies
Generate actionable insights and recommendations based on data analysis to support strategic initiatives
Stay informed about industry and platform trends, competitor activities and marketing dynamics to inform strategic planning
Leverage quantitative and qualitative insights from research and analysis to select key titles to promote, influence the partnerships strategy, and inform content portfolio positioning, go-to-market plans, creative assets, and campaigns
Build strong cross-functional partnerships and champion an informed point-of-view to drive alignment
Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
Additional Requirements（额外要求）
Advanced degree
Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate
Interested in, and understanding of mixed reality
