Meta AR/VR Job | Product Marketing Manager, Wearable Devices

Job（岗位）: Product Marketing Manager, Wearable Devices

Type（岗位类型）: Consumer Marketing

Citys（岗位城市）: Los Angeles, CA +3 locations

Date（发布日期）: 2024-8-16

Summary（岗位介绍）

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with AI and AR wearables, in the home or at work, or fully immersed in alternate virtual reality worlds.

The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.

It’s an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we plan for an expanded portfolio of AI and AR wearable products in the future. We are seeking an experienced Product Marketing leader to drive and manage the go-to-market launch of our future line of AI and AR Glasses products. This candidate will spend a majority of their time influencing leadership on critical decisions to prepare for the launch of future wearables. This role will be deeply embedded with the product team and will represent the perspective of the market and voice of the consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth.

Qualifications（岗位要求）

BA/BS degree

10+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams

Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out of the box thinking in building net-new categories or product areas

Experience using data and insights to inform and influence product strategy

Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies

Experience launching physical consumer products (eg. consumer electronics)

Description（岗位职责）

Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams

Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management

Lead the development of out-of-the-box go-to-market plans for new-to-world products, and drive integrated efforts across cross functional teams

Influence XFN teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision

Partner with marketing, communications, and sales teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.

Additional Requirements（额外要求）

Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance

Experience with retail and POS strategies for consumer electronics, including product demos and education

Growth mindset - views problems as opportunities and ambiguity as adventure

Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platform

MS / MBA degree