Meta AR/VR Job | Program Manager

Job(岗位): Program Manager

Type(岗位类型): Program Management

Citys(岗位城市): Los Angeles, CA

Date(发布日期): 2023-9-16


Creative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for the Meta company, Facebook app, Instagram, Messenger, WhatsApp and Reality Labs products.

Our vision is to create groundbreaking, culture-defining work across all advertising and marketing touch points. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on diversity, community and career development.

This program team is responsible for the development and implementation of integrated marketing programs for Reality Labs. We own the end-to-end process, with a focus on scaled efforts that are heavily cross-functional in nature. We create the environment to make the best work (effective and efficient).

In practice, integrated program managers spearhead the coordination and collaboration that is required in order to make world-class marketing. We are expected to have an “East-West” orientation that moves a project through the following phases: research, budgeting, strategy, channel planning, creative development, channel implementation, delivery and analysis.


6+ years client-facing experience within a creative agency, large production studio and/or client-side in a digital product marketing company

Experience in cross-functional collaboration, organizational design and systems planning

Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation

Experience in creative planning and development, production, editorial, finishing and delivery/trafficking

Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce, media integration, technical product feature demos.

Experience in global marketing with a proven track record of launching and customizing work across multiple cultural markets


Create strong partnerships with Integrated Marketers, International Marketers, Channel Leads, Product Marketing Managers, internal creative teams and external agencies

Partner with VR Marketer and Channel leads for day-to-day creative needs at an initiative and program level

Orchestrate how creative projects fit within the wider business portfolio through the lens of objectives, impact, risks and resources

Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects

Build and optimize systems, tools and standards that improve creative production within the organization

Coordinate the wider team to ensure successful communication and delivery of various marketing launches

In partnership with Integrated and International Marketers, manage agency relationships for large scale integrated creative campaigns

Manage workflow for inbound and outbound projects, integrated production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines

Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance

Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Additional Requirements(额外要求)

8+ years client-facing experience within a creative agency, large production studio and/or digital product marketing company

Experience with additional creative channels. This may include but not be limited to: print, out of home and/or experiential workstreams.

Experience working with a large, global tech company

Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment

Experience pursuing emerging technologies

Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc