Meta AR/VR Job | Channel Marketing Associate

Job(岗位): Channel Marketing Associate

Type(岗位类型): Business Marketing | Marketing, Partnerships, Program Management, Sales

Citys(岗位城市): Remote, US | Burlingame, CA | New York, NY | Seattle, WA

Date(发布日期): 2022-5-31


Meta Reality Labs is looking for an exceptional Channel Marketing Associate to take on the role of Channel Marketing Associate for North American retail. This exciting and important role will be responsible for driving our channel marketing execution and coordinating channel activities in concert with Channel Marketing Management and Channel leadership. The associate should have experience with North American retail partners like Best Buy, Walmart, Target, Amazon and regional partners like B&H Photo and Newegg. The role will report into the Head of Channel Marketing for VR or Portal lines of business. This Channel Marketing Associate will be responsible for executing channel plans for Reality Labs products like Quest and Portal. The associate will deliver plans that stay within retail/channel marketing budgets, while executing experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals.

This role requires a channel marketer that has demonstrable success executing channel marketing activities and OPEX investments with top retailers in NA. Requirements include: 1. With an understanding of retail marketing levers that drive traffic in-store and online 2. Experience measuring those investments to include CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend). 3. Experience working with retail partners building in-store experiences through permanent fixtures, temporary displays, staff training and education. 4. This Channel Marketing Associate will push the boundaries with creative and innovative ideas to deliver the best retail/consumer experience for our products 5. Finally, this team mate will embody and will live the values and culture that is Meta.

Successful candidates at Meta lead with influence before title and communicate easily across functions and levels of the team. You will need to be at home in a fast-paced environment with democratized information and working across Meta Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.


3+ years experience in a Retail Channel Marketing role. Candidates should have a demonstrable record of achievement and success with a consumer technology brand.

3+ years experience in execution across online and traditional retail channels.

3+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples.

Experience and clear understanding of how retailer partners like Best Buy, Walmart, Amazon and Target measure and manage their businesses. Gross Margin Return on Investment (GMROI), inventory turns, etc.

Proven presentation skills.

Bachelor’s degree in Business, Marketing, Economics or equivalent field.


Execute go to market North American retail channel marketing strategy in concert with our Oculus & Portal Category and Product Marketing teams. Focus on building programs that optimize awareness, trial and conversion and retention of (insert Category)

Execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs

Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals

Oversight of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics

Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Facebook strategy

Always be innovating and partnering. Identify new channel marketing opportunities in NA and in partnership with other Meta Reality Labs geographic leaders and position these opportunities for review to drive to a decision

Coordinate and manage marketing brand assets and deliver those asset requests on time to our Creative teams, while following up and executing/delivering those brand assets to our NA retail partners

Deliver and receive candid feedback on both sales/marketing metrics and personal performance

Additional Requirements(额外要求)

Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g. Uber, Nest, Apple iPad.