Meta AR/VR Job | Integrated Communications Strategy Manager, Ray Ban Stories
Job（岗位）: Integrated Communications Strategy Manager, Ray Ban Stories
Type（岗位类型）: Consumer Marketing | Marketing, Media
Citys（岗位城市）: New York, NY
Date（发布日期）: 2022-2-10
Summary（岗位介绍）
The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We are building the tools and experiences that help people feel connected, anytime, anywhere. This includes Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR).
We are seeking an Integrated Communications Strategy (ICS) Manager to join our AR Integrated Communications Strategy (ICS) team. This role will support the latest product in wearable tech, Ray Ban Stories. Our smart eyeglasses and smart sunglasses combine legendary Meta technology and iconic Ray-Ban style. Ray Ban Stories allows you to take photos and videos, listen to music and calls, and share content directly to your social media channels.
This role is responsible for integrated communications strategy of consumer-facing campaigns for Ray Ban Stories globally. The ICS Manager will help drive innovative and fresh communications strategies and tactics, while maintaining a consistent brand across audience/consumer touch points.
ICS Managers will manage the campaign strategy for outbound marketing communications including ecosystem strategy, messaging frameworks, media planning (paid media partnerships, outbound paid media) and its impact on shared, owned, and earned communications.
In addition, the ICS Manager will work closely with internal creative and external agency teams to ensure a communications platform is properly integrated across the channels to deliver on Ray Ban Stories communications tasks.
In this position, you will be part of a team to help develop and define the people, processes, and tools needed to deliver best-in-class marketing.
Qualifications（岗位要求）
BA/BS degree
8+ years experience in media and 2+ years integrated media strategy/planning experience
Expertise in communications strategy and planning
Experience in connecting audiences for engagement across touch points
Demonstrated organization and planning experience, managing content and channel calendars to ensure alignment with strategy and priorities
Experience with various communications channels, including digital, print, email, social, and which channel is best for different messaging objectives
Proven communicator with experience managing and influencing multifaceted communications projects
Experience creating, implementing, and measuring a comprehensive strategy across multiple media touch points
Experience working with project teams to bring insights to action
Description（岗位职责）
Requires deep connection with broader cross-functional teams to help define: audiences, barriers, communication tasks, and journey mapping/ecosystem definition of communication vehicles that will offer the most effective outcomes.
Close attention to detail will be essential as ICS Managers oversee how to weave various communications and messages into concise and focused communication streams that will engage and empower integrated marketing plans.
This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions is a must have.
Execute large scale brand and media partnership investments across TV, OOH, Digital, Performance, Audio, and Video Streaming in conjunction with media agency of record.
Management of external media agency of record and coordination with creative, production, and execution agencies.
Measure performance and outcomes of messages in market and track communications performance to help inform future decisions and investments. This role will help shape and drive learning agendas in conjunction with data science and marketing insights teams.
Additional Requirements（额外要求）
Experience in luxury fashion retail, consumer electronics or e-commerce marketing
Global planning and buying experience
Agency experience
