Meta AR/VR Job | Marketing Lead, BigBox VR
Job（岗位）: Marketing Lead, BigBox VR
Type（岗位类型）: Marketing
Citys（岗位城市）: Los Angeles, CA | Seattle, WA | Burlingame, CA
Date（发布日期）: 2022-2-8
Summary（岗位介绍）
BigBox VR’s mission is to combine platform-defining games, social communities, and competitive play to create a VR esport ecosystem. Population One, the constantly evolving battle royale game, has quickly become a global success that is defining the future of social gaming in VR.
To date, BigBox VR’s success has been achieved with limited marketing. In this role, we’re looking to establish a new marketing function that scales BigBox VR titles into famous franchises.
As Marcom Lead, this person will be responsible for partnering with the wider BigBox VR team to define the marketing strategy and to lead campaigns and full funnel marketing that grows the brand, acquires new players, cultivates relationships with the community and defines the future of Population One.
The Marcom Team for Metaverse is new and there’s no marketing playbook to hand off. The right candidate will have a proven track record of marketing in the gaming industry, being a self-starter, and being able to flex both strategic development and execution. The Ideal candidate will also be able to build strong working relationships.
Qualifications（岗位要求）
8+ years experience working in brand management or marketing function
Experience building multi-year marketing and brand plans that contribute to business success
Experience owning or partnering closely with senior leaders in media planning and integrated communications strategy
Experience managing a budget
Experience managing partnerships with external partners and agencies
Experience creating breakthrough, effective integrated marketing campaigns that drive measurable business results
Description（岗位职责）
Partner closely with the wider BigBox VR team to develop the marketing strategy and support initiatives that help grow the overall business. This will include work to establish brand strategy for titles, drive acquisition amongst new audiences, as well as growing engagement with the existing community.
As the first marketing hire for Population One, you’ll be responsible for full funnel marketing programs, campaigns, influencer marketing, partnerships, and more. The ideal candidate will feel comfortable flexing between these responsibilities, and building strong partnerships with creative, design, product marketing, marketing insights, and other cross-functional teams.
Partner with Marketing Analytics to understand the effectiveness of marketing activities and utilize lessons to inform future work. Additionally, you’ll work hand-in-hand with the BigBox VR product team to ensure sales and in-game data is used to inform new opportunities and marketing strategies.
Work closely with the broader VR marketing team to inform marketing plans for the VR brand.
Additional Requirements（额外要求）
Experience in the gaming space (mobile, console, PC, other)
Experience working on live service gaming
