Meta AR/VR Job | Product Marketing, Wearables, Demo Experiences - Reality Labs
Job（岗位）: Product Marketing, Wearables, Demo Experiences - Reality Labs
Type（岗位类型）: Product Marketing Management
Citys（岗位城市）: Burlingame, CA
Date（发布日期）: 2024-11-18
Summary（岗位介绍）
Meta's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Meta are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth.
It’s an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. Reality Labs’ products often push the boundaries of known consumer experiences, and require multi-channel interactive demo experiences to help consumers learn about and experience first hand the magic & daily value of our products.
We’re looking for a Product Marketing Manager who can lead cross-functional strategy for demo experiences for Wearables. You’ll work closely product, retail, marketing, research, and web to deliver innovative experiences across multiple channels & environments, from in-store to digital to activations & event sponsorships. Your primary responsibility will be partnering closely with product & sales to develop original & effective retail demo experience as portfolio and channels mature. We’re looking for someone who can represent industry best practices, and help Reality Labs elevate the standard for hand-on and digital demo experiences with our products. In this role, you’ll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.
Qualifications（岗位要求）
7+ years professional experience in marketing or retail
Experience establishing strategy and bringing it to life through execution, particularly in the brick and mortar retail environment
Experience leading projects that are highly cross functional and require both technical and operational savvy
Experience synthesizing qualitative and quantitative insights inform strategy
Experience working with cross functional, matrixed teams with high degrees of ambiguity
Experience with writing and documents and presenting to partners
Experience with global products, consumer tech or CPG brands with physical demo experiences
BA/BS degree in marketing or related field or equivilent work experience
Description（岗位职责）
Develop, optimize, and manage the Wearables in-store retail demo experiences in partnership with product, sales, data science, and ops
Measure and optimize in-store demos to deliver measurable business results
Monitor industry best practices and continuously optimize based on learnings
Explore innovative and alternative demo experiences that significantly increase reach of Wearables Demos to global consumers worldwide
Additional Requirements（额外要求）
Product marketing experience with strong track record of driving business growth
Prior experience with Consumer Electronics hardware, partnerships, and channel execution
Prior product marketing experience across a portfolio of products – experience with projects that work across a multi-product portfolio and/or go deep on any on product
Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.
7+ years professional experience in product marketing and/or technology
MS/MBA degree or equivalent experience
