Meta AR/VR Job | Product Marketing Manager, Prescription Optical
Job（岗位）: Product Marketing Manager, Prescription Optical
Type（岗位类型）: Consumer Marketing
Citys（岗位城市）: Los Angeles, CA +4 locations
Date（发布日期）: 2025-1-15
Summary（岗位介绍）
We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and direct-to-consumer sales, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts and prescription smart glasses distribution strategy, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, optical retail - both ecommerce and brick & mortar, prescription regulatory and compliance considerations, analytics, consumer insights, and product commercialization in DTC contexts.
Qualifications（岗位要求）
7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
Experience in brick & mortar optical retail
Experience with prescription and health data regulations and compliance
Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners
Bachelor's degree
Description（岗位职责）
Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
Create go-to-market (GTM) strategy to drive product adoption and engagement.
Work with Channel Strategy and Sales teams to innovate and optimize the direct-to-consumer journey for Rx smart glasses wearers
Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc.) to achieve launch goals
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc.) to strengthen outcomes for product-market-fit
Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content and pricing in B2C contexts and for wearers with and without insurance
Additional Requirements（额外要求）
Licensed Optician
Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
Experience working with consumer electronics channels and retailers
MS or MBA degree
Proven experience of proactively identifying, scoping and implementing novel solutions
