Meta AR/VR Job | Australia Channel Marketing Manager

Job（岗位）: Australia Channel Marketing Manager

Type（岗位类型）: Business Development

Citys（岗位城市）: Sydney, Australia

Date（发布日期）: 2024-9-11

Summary（岗位介绍）

Meta Reality Labs is looking for an experienced, business minded and highly talented marketer to take on this exciting new role in the Sydney Meta office focused on Meta Reality Labs hardware. This role will own retail/channel marketing, online retail executions, in store marketing programmes and customer acquisition for Meta Reality Labs in Australia.

The Meta Reality Labs team is developing the future of AR/VR and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team at Meta Reality Labs is tasked with growing consumer adoption of Meta hardware technology and with working with partners to develop this new exciting category.

Qualifications（岗位要求）

Experienced Channel Marketing specialist who will excel in a fast-paced company with high expectations

5+ years in a marketing role, with a clear record of achievement and success in technology-based consumer marketing

Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers

A record of excellence leading successful retail marketing programmes and go to market planning and execution across online and traditional retail channels

Demonstrable experience in planning and managing significant marketing budgets

Clear understanding of the retail landscape with expertise in Australia

Experience working on bundles, promotions and store merchandising

Strong project management skills with ability to prioritize projects to maximize impact.

Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification

Description（岗位职责）

Manage online and in store retail presence to create best in class consumer shopping experiences across Australia Retail Partners (New Zealand could be part of the scope)

Create retail marketing programs to drive sales of AR/VR products in Australia such as bundles, promotions, and content offers. (Product line and product covered may change over time based on business needs, roadmap, and opportunities)

Work in close conjunction with other Channel marketing Managers and report to the Director, Japan/Australia Retail Sales and Channel Marketing to support team objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, improve efficiencies through the marketing mix

Develop retail merchandising and branding in store and online to promote the Meta brand and products

Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programmes

Manage performance marketing campaigns and co-marketing display programmes

Support when appropriate the retail footprint expansion to new accounts and new stores to drive sales growth

Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products

Share with Meta RL Global Functions feedbacks and local insights relating to the Meta brand and product portfolio

Additional Requirements（额外要求）

Strong communication and presentation skills demonstrating strong business acumen.

A deep understanding of CE consumer in particular gamers, early adopters and a passionate advocate for innovation and the opportunities presented by disruptive technologies

Comfortable working in start-up like environment, can go down to the details whilst managing the top