Meta AR/VR Job | Integrated Marketing Manager - Quest FR | Quest
Job（岗位）: Integrated Marketing Manager - Quest FR | Quest
Type（岗位类型）: Consumer Marketing
Citys（岗位城市）: London, UK
Date（发布日期）: 2024-2-23
Summary（岗位介绍）
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
Reality Labs is looking for a seasoned marketer to lead our consumer marketing for Quest in France. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in France. This role will be responsible for shaping our success in France and have scope to creatively insert Quest into local culture.
The ideal candidate is an effective communicator and collaborator who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. They will have a deep understanding of consumer segmentation, insights and country-level cultural trends, as well as experience developing and launching successful and innovative integrated marketing campaigns in France, setting commercially-oriented marketing goals and strategies and applying analytical rigor to inform breakthrough campaigns. They will be passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.
To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.
Qualifications（岗位要求）
12+ years’ experience in marketing for consumer-facing brand(s) or at a creative agency in France
Experience leading country marketing strategy and integrated consumer campaigns at well established brands
Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
Experience in identifying and leveraging insights and analytics
Understanding of media planning and localisation process in France
Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level
Written and oral fluency in English and French
Experience living in France for several years with an up to date understanding of French culture
Experience working cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution
Description（岗位职责）
Provide leadership and coordination of Quest consumer marketing in France.
Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
Drive creation and execution of integrated marketing strategy & plans for France, which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged.
Work cross-functionally to create and/or input on insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
Work closely with the EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term
Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment on France marketing plans.
Cultivate strong working relationships with internal teams, including Creative, Media, Retail Channel, Sales, Comms, and others, as well as external agency partners, in the development of breakthrough and effective marketing.
Additional Requirements（额外要求）
Experience leading marketing for a consumer technology brand in France
Knowledge of the CE Retail Channel environment in France
Effective and inspiring partner to creative agencies in developing stand-out marketing communications
Proven communicator, able to clearly articulate marketing’s role and the importance of France in driving the business
Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
Outstanding creative sense, plus excellent written and verbal communication skills
