Meta AR/VR Job | Channel Marketing Manager
Job（岗位）: Channel Marketing Manager
Type（岗位类型）: Consumer Marketing
Citys（岗位城市）: Burlingame, CA
Date（发布日期）: 2024-3-7
Summary（岗位介绍）
Meta Reality Labs (Meta RL) is looking for a Channel Marketing Manager to take on the role of Telco Channel Marketing Manager. This exciting and important role will be responsible for driving our channel marketing strategy & execution with North American mobility partners. Reporting to the Director of Telco Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all RL products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals.
Successful candidates at Meta will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Meta Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.
Qualifications（岗位要求）
4+ years experience in a Channel Marketing role or similar field Candidates should have a demonstrable achievement and success with a consumer technology brands
4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
Experience and clear understanding of how telco partners measure and manage their businesses
Experience with US, Korean and/or Japanese telco partners - mobility and broadband
Bilingual in English & Korean
Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
Demonstrate presentation skills
Bachelor’s degree in Business, Marketing, Economics or related field
Description（岗位职责）
Develop go to market North American retail channel marketing strategy in concert with our RL Category and Product Marketing teams
Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs
Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Present key marketing programs to retailer partners, executives and business development teams
Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Meta strategy
Identify new channel marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
Deliver and receive candid feedback on both sales/marketing metrics and personal performance
Additional Requirements（额外要求）
MBA
Global retail experience (outside of North America)
French or Spanish speaker (plus, not required)
Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
