Meta AR/VR Job | Retail Channel Marketing Manager - Southern Europe | Quest
Job（岗位）: Retail Channel Marketing Manager - Southern Europe | Quest
Type（岗位类型）: Business Development
Citys（岗位城市）: Paris, France
Date（发布日期）: 2024-3-13
Summary（岗位介绍）
Meta Reality Labs is looking for a highly talented marketer to take on the role of Retail Channel Marketing Manager for the Southern Europe. This exciting and important role will be responsible for driving our Retail channel marketing execution and coordinating Retail channel activities for Meta Quest in France and Spain. The role will report into the Retail Channel Marketing Director.
The Retail Channel Marketing Manager will manage and execute campaigns and programs in store and online, reviewing performance, supporting our Retail partners whilst continually improving our toolset and processes to meet our goals.
Qualifications（岗位要求）
BA/BS in Business and/or Marketing related field
Experience in retail marketing or a related field working within Consumer Electronics
Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
Understanding of the Southern Europe tech retailer landscape with direct experience working with El Corte Ingles, MSH, FNAC.
Proven knowledge in selling consumer goods online and in store
Ability to express ideas with clarity
Experience in conducting analysis of marketing programs
Experience working in a cross functional and fast paced, collaborative environment
Fluent English, French and Spanish
Description（岗位职责）
Working in close conjunction with the Sales GM, support his/her objectives , drive the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix
Create retail marketing programs to drive sales of RL products in Europe such as bundles, promotions and content offers
Manage and implement campaigns and activities across retailers ensuring our assets meet brand standards and is in service of overall Meta strategy
Coordinate and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
Work with our retail partners for approval on fixtures, temporary displays, staff training and education
Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition) and ROAS (Return on Advertising Spend)
Build and manage a calendar of activity, gathering input from key stakeholder teams
Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Identify new processes and opportunities to ensure consistency and business optimization
Provide analysis of the Southern Europe retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
Additional Requirements（额外要求）
Experience building and delivering presentations
Experience in working in a remote team environment
