Meta AR/VR Job | Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy
Job（岗位）: Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy
Type（岗位类型）: Product Marketing Management
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2024-6-4
Summary（岗位介绍）
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.
We're looking for an experienced Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta’s smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company.
A successful candidate will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting a go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
Qualifications（岗位要求）
7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
In-depth knowledge of vision insurance across multiple providers
Experience with insurance formulary management and provider network strategies
Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data, and translating to insights that support product development and go to market strategies.
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners
Bachelor's degree
Description（岗位职责）
Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business
Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits
Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
Create go-to-market (GTM) strategy to drive product adoption & engagement
Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance
Additional Requirements（额外要求）
Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
Interest and understanding of Virtual and Mixed reality
MS/MBA degree
