Meta AR/VR Job | Marketing Insights Researcher
Job（岗位）: Marketing Insights Researcher
Type（岗位类型）: Marketing
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2024-8-8
Summary（岗位介绍）
Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.
We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within VR Hardware Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes.
They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.
Qualifications（岗位要求）
12+ years of experience in quantitative and qualitative research
Experience leading insights-driven product launches from problem definition, foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making
Experience driving change and partnering effectively with a variety of partners including both brand marketing/communications and product marketing stakeholders
Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology
Solid track record of collaborating closely with other research functions (e.g. UXR, PDS, MDS) to drive broader and greater impact
Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact
Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies
Experience orienting the team to stay focus and resilience through ambiguity and change
Description（岗位职责）
Develop the holistic learning agenda (in collaboration with other Understanding functions such as) UXR, Product Data Science and Marketing Decision Science) for VR hardware pillar
Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Additional Requirements（额外要求）
Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
Experience with physical products is preferred (in contrast to software)
Experience in brand building and brand strategy development
Experience thinking holistically/creatively in addition to technically/analytically
Experience working well in a dynamic and fast-paced environment
Experience collaborating proactively and effectively with a broad variety of partners
Experience in shopper insights, purchase journey and overall category management and retail execution
