Meta AR/VR Job | Global Integrated Marketing Lead, VR Content & Store | Quest
Job（岗位）: Global Integrated Marketing Lead, VR Content & Store | Quest
Type（岗位类型）: Marketing
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2023-8-29
Summary（岗位介绍）
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies – including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR).
The VR Content & Store marcom team sits within Reality Labs, driving marketing to support the highest priority content that sits on the Meta Quest platform and that millions of people around the world play every day. This includes first party content developed by Oculus Studios, like Beat Saber, Population:One, and Onward – as well as third party content, like NFL Pro Era and Among Us.
We are looking for an experienced Integrated Marketing Lead to join the VR Content & Store team. In this role, you will define global marketing strategies, develop holistic marketing plans, and drive breakthrough campaign work for the highest priority titles on the Meta Quest platform. This person will partner closely across the Meta Quest org and work closely with Marcom, PMM, and Oculus Studios teams.
If you love gaming and VR/MR, this is an exciting opportunity to be on a small, agile team that works closely with the teams on the forefront of building out the newest and best content for Meta Quest.
Qualifications（岗位要求）
Strategic thinker who has the experience to bridge data/insights to strategies/plans
Experience leading large, multi-channel campaigns from brief > concept > creative development > production > execution > measurement
Demonstrate collaborating experience working in highly matrixed orgs and managing multiple agency partners
Experience with navigating change and driving through ambiguity
10+ years professional experience working in marketing and/or similar field (eg Brand Management, Product Marketing)
Experience in gaming/gaming industry
Experience working on a global team and/or global projects.
Description（岗位职责）
Drives annual marketing plans, bridging the connection between data/insights and strategy/plans
Builds bottoms-up budgets to support strategy and drive against business/marketing goals. Manages/tracks budget, analyzing tradeoffs to maximize impact while minimizing cost
Builds processes/resources to improve team efficiency and impact
Leads strategy, planning, creative development, and execution for highest priority campaigns and projects
Partners closely with key cross-functional teams and leadership, including but not limited to: PMM, Oculus Studios, Marcom, Creative, PR/Communications
Influences major decisions across teams, functions, and/or regions
Additional Requirements（额外要求）
Experience managing large-scale budgets
Experience coaching and mentoring
Experience leveraging data/insights to drive decisions and evaluate tradeoffs for the business
Experience building/iterating on processes and systems
