Meta AR/VR Job | Head of Brand Design, Reality Labs

Job(岗位): Head of Brand Design, Reality Labs

Type(岗位类型): Consumer Marketing

Citys(岗位城市): Los Angeles, CA

Date(发布日期): 2023-6-14


Creative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for the Meta company, Facebook app, Instagram, Messenger, WhatsApp and Meta Reality Labs products.

Our vision is to create groundbreaking, culture-defining work across all advertising and marketing touch points. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on diversity, community and career development.

We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.

We are seeking a Head of Brand Design to lead the brand development of Meta’s AR/VR technology portfolio. This leadership role is responsible for activating brand strategies and driving forward a design led vision for Meta’s AR/VR consumer journey and brand touch points.

This role will guide both internal and external teams to develop distinctively Meta experiences across software, hardware, retail, packaging and more. We expect this role to elevate design quality, foster an inclusive design culture, create new ways of working and partner seamlessly with engineering, product, marketing, and sales. This leader will support an incredible team of creatives to do the best work of their careers.

An ideal candidate is deeply curious about technology, has a beginner mindset, is not afraid to roll up their sleeves and is able to drive influential change on behalf of Meta’s brand. The ability to thrive in ambiguity, adopt new processes and embrace change is required. An ideal candidate will have a strong background in conceptual design systems, experience shipping hardware and a proven track record of successfully leading integrated brand efforts.


Bachelor’s degree

15+ years experience in design, building consumer brands globally

10+ years of demonstrated people management experience coaching and developing team members

Experience leading with creative vision, purpose and innovation

Experience driving business results in ambiguous problem spaces

Experience building portfolio brands and working with brand architecture

Experience across integrated design work: traditional, product, packaging, retail and experiential

Experience managing and leading work with internal and external teams

Experience recruiting talent and developing design careers

Experience collaborating, driving consensus among highly cross functional teams

Experience partnering with and influencing Chief Marketing Officers and other executive stakeholders


Drive the global brand design vision for Meta’s AR/VR products, packaging, retail and experiential

Elevate the end to end consumer journey people experience with Meta hardware products

Lead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience

Foster and grow brand design culture through enabling a world-class design team

Drive decision making processes and ways of working to improve performance, quality and integrated approaches to execution

Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.

Additional Requirements(额外要求)

A link to an online portfolio showcasing your work (include link on your resume)

Experience with brand design definition and leadership

Experience collaborating with or working on a product team

Experience working in a data-driven environment

Experience with consumer electronics and/or consumer technology brands