Meta AR/VR Job | Integrated Marketing Manager – DE Quest
Type（岗位类型）: Business Marketing
Citys（岗位城市）: Berlin, Germany
The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Virtual Reality (VR) and the Metaverse (Horizon Worlds).
Reality Labs is looking for a seasoned Marketing Manager to lead our consumer marketing for Quest in DE. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.
An exciting time and unique opportunity as we reintroduce Quest, the global category leader, to Germany. This role will be responsible for shaping our success in Germany and have scope to creatively insert Quest into local culture.
10+ years’ experience leading marketing for consumer-facing brand(s) or at a creative agency in Germany
Experience developing country marketing strategy and integrated consumer campaigns at either well established brands or advertising agencies
Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
Experience in identifying and leveraging insights and analytics.
Understanding of media planning and localisation process in Germany
Provide leadership and coordination of Quest consumer marketing in Germany.
Develop a deep understanding of local priorities (business targets,, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
Drive creation and execution of integrated marketing strategy & plans for Germany, which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged.
Work XF to create and/or input on insightful briefs drawing on different sources of insight and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
Working closely with EME insights team, iImplement and manage an Analytics & Learning Agenda to demonstrate the impact and return of marketing investment for the business in the short- and long-term.
Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment on Germany marketing plans.
Cultivate strong working relationships with internal teams, including Creative, Retail Channel, Sales, Comms, and others, as well as external agency partners, in the development of breakthrough and effective marketing.
Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
Experience leading marketing for a consumer technology brand in Germany
Knowledge of the CE Retail Channel environment in Germany
Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
Outstanding creative sense, plus excellent written and verbal communication skills
Effective and inspiring partner to creative agencies in developing stand-out marketing communications
Proven communicator, able to clearly articulate marketing’s role and the importance of Germany in driving the business