Meta AR/VR Job | Eye Care Category Lead | Oculus
Job（岗位）: Eye Care Category Lead | Oculus
Type（岗位类型）: Business Development | Business Marketing, Client Solutions, Partnerships
Citys（岗位城市）: Remote, US | Seattle, WA | Burlingame, CA | New York, NY
Date（发布日期）: 2022-12-15
Summary（岗位介绍）
The ‘Eye Care Category Lead, Health Tech’ drives go-to-market planning and in-market execution of prescription products. In partnership with product teams, marketing, health tech, insurance and others, the individual manages definition, testing, and creation of applications in vision correction and eye health. The successful candidate will have in-depth experience in the prescription optical industry, consumer insights, and new product commercialization in B2B and B2C contexts. Core to the role will be supporting a go-to-market strategy creation and execution for prescription wearables technology across channels.
Qualifications（岗位要求）
Bachelor’s degree in business, marketing, economics, engineering or other quantitative field
7+ years of experience in vision correction and/or eye health fields, especially in commercial, product or marketing related functions
Experience generating actionable consumer and business insights
Experience leading implementation of complex product or service offerings
Experience leading cross-functional teams, collaborating and influencing across organization
Experience being a self-starter who can both lead strategic thinking and roll up sleeves to drive operational implementation
Quantitative aptitude and problem-solving skills
Experience working with technical partners to translate between technical and consumer languages
Description（岗位职责）
Uncover wearer and channel needs, and establish an approach for wearer and prescriber segmentation and targeting
Create value proposition(s) across wearer and prescriber segments and across vision and eye health use cases
Define requirements of the prescription offering across all the components of the offering (lenses, software, etc.) to maximize channel adoption
Anticipate and solve for wearer and prescriber experience pain points and delighters
Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance
Manage Eye Care Category analytics with internal and external partners, and uncover actionable insights to drive adoption in optical channels
Develop and maintain selling tools for first- and third-party channels
Lead cross-functional teams and collaborate closely with stakeholders across the organization in order to embed prescription optical requirements in the broader go-to-market strategy
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Additional Requirements（额外要求）
Advanced degree, such as MBA, strongly preferred
Optometry, ophthalmology, or opticianry degree preferred
Brand management, product management, marketing or category management experience preferred
Experience collaborating with external vendors and partners
