Meta AR/VR Job | Channel Strategy Manager – Performance, VR Devices | Oculus

Job(岗位): Channel Strategy Manager – Performance, VR Devices | Oculus

Type(岗位类型): Business Marketing | Consumer Marketing, Hardware, Marketing, Product Marketing Management, Sales

Citys(岗位城市): Remote, US | Burlingame, CA | Seattle, WA

Date(发布日期): 2022-9-26


The primary responsibility of this position is to develop the category & sales channel strategy to drive share, sales, profit and loyalty for our portfolio of products including the VR family of devices. The Channel Strategy Manager – Performance, VR devices is charged with supporting the development of the go-to-channel strategy for our third party retail, direct-to-consumer, carrier, and B2B commercial channels. This includes planning and executing an end-to-end route to market approach for each of the categories throughout its lifecycle.


Bachelor’s degree

5+ years of experience in Category Management, Merchandising, Product Marketing, Channel Marketing, Finance and Analytics or some relevant combination

Partner facing experience including resellers and large enterprise accounts

Confident communicator, with presentation skills and the experience to present to leadership levels

Experience understanding levers for driving change by channel, share and revenue in the category (e.g. on price, shelf presence, display, feature, promotions, convenience etc.)

Advanced skill with either Google Sheets and Slides or Excel and PowerPoint


Primarily responsible for supporting the go-to-channel strategy for VR headsets, refurb, and digital products intended for the third party retail, direct-to-consumer, carrier, and B2B commercial channels

Develop the pricing, promotional, operational, and sales strategy leveraging the principles defined by the Channel Strategy Manager – Performance, VR Platforms

Supports the VR-In Market Performance Platforms manager in creating and managing category strategies on a quarterly cadence & delivers category marketing presentations to executive teams and cross-functional partners

Influence and partner with cross-functional teams to drive VR device adoption through key initiatives and special projects

Deliver executive level understanding and awareness of distribution channel dynamics and strategic partner capabilities regarding the category and Meta VR products within it

Develop and align core KPIs, measurements and tactics alignment across cross-functional teams that achieve business objectives

Leverage sales analytics data to help with improving the efficiency of partner strategies and execution tactics

Work with our strategic partners and internal cross functional teams to plan the channel program/campaigns including providing guidelines to optimize sales, profit & improve ROI

Work with our strategic partners Operations and Sales teams to assess inventory allocation and demand planning inputs for seasonality, promotions and channel expansion

Drives strategic category thought leadership internally and with strategic partners at various levels from individual contributors to executives

Travel requirements: 20%

Additional Requirements(额外要求)

Master’s degree/MBA

Experience with hardware, supply chain and multiple channels preferred

Experience with multi-channel business, inclusive of consumer electronics retail, commercial, optical and direct to consumer channels across online

Experience adapting and supporting the organization through times of change

An entrepreneurial mindset

Experience precisely and proficiently conducting business and data analyses with data driven recommendations for improvements and advancements

Experience building various levels of key ongoing customer and organizational relationships

Exceptional problem solving, project and program management skills

Experience understanding, translating and mapping strategic business and competitive priorities into analysis and deliver insights

Deeply values collaboration and experience communicating across varied stakeholders and influence without authority

Experience dealing with ambiguity, navigating through uncertain situations and quickly adapt to change