Meta AR/VR Job | Director of Integrated Communications Strategy, Reality Labs

Job(岗位): Director of Integrated Communications Strategy, Reality Labs

Type(岗位类型): Consumer Marketing | Media

Citys(岗位城市): Los Angeles, CA | Burlingame, CA | New York, NY

Date(发布日期): 2022-5-18


At Reality Labs, we’re building devices and experiences that make people feel closer. This includes product groups for Virtual Reality (VR), Augmented Reality (AR), Home & Work, and the Metaverse, along with research and development labs and artificial intelligence teams.

We’re looking for an experienced media and marketing leader to join our in-house Global Media Team as part of the Reality Labs Marketing Organization. The Global Media team at Meta Reality Labs has scaled significantly as we’ve expanded our marketing efforts across our family of apps and services. This role will lead Integrated Communications Strategy for Reality Labs including all associated hardware products such as Meta Quest, Meta Portal, RayBan Stories, and Metaverse among others. You will be a key member of the Reality Labs Global Media Leadership Team, and report directly into the Global Director of Media.

This role will be responsible for leading distribution strategy of all messages and provide thought leadership and recommendations of how best to connect with our consumers across Paid, Owned, Shared and Earned Media. This person will also manage and partner with our external media agency to execute this strategy and drive business results through in-market plans.

Our ideal candidate is an innovator who can lead Integrated Communications Strategy, advise and oversee execution, effectively collaborate with and influence cross-functional leadership, and establish operational excellence to maximize impact across the team.


15+ years of experience developing and leading integrated communications strategies, media plans and campaign execution

7+ years of people management experience, including experience managing other people leaders

Knowledge of industry trends and innovation in media, tracking, analytics and research

Knowledge of consumer and cultural media trends

Experience planning and executing consumer communications campaigns across paid, owned and earned channels, across multi audiences


Partner with cross-functional leadership to demonstrate innovation in Communications Planning and Media Strategy

Build strong working relationships and leverage your influence with cross-functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy in order to develop holistic, impactful and integrated work

Serve as a credible expert internally to represent distribution strategy across paid, owned, shared & earned channels

Leverage quantitative and qualitative insights to influence the audience and media strategy and recommendation, and inform tactical planning, execution and optimization

Oversee and drive the development of strategic media strategies and plans to deliver innovation and business outcomes. Define the media metrics for success

Manage a team of Integrated Communication Planners to deliver the work in a timely and consistent manner

Steward your direct team’s development and career growth

Partner with the Global Media Leadership team on strategic portfolio/team wide initiatives that will up-level and deliver best-in-class outputs across the organization

Help to intelligently scale the Integrated Communications Strategy team, while establishing operational best practices around plan development, media investment management, systems and tools and streamlined measurement

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Additional Requirements(额外要求)

Knowledge of industry tools such as MRI, comScore, Nielsen

Experience working in-house with a global consumer technology brand