Meta AR/VR Job | Global Director of Media, Reality Labs | Oculus

Job（岗位）: Global Director of Media, Reality Labs | Oculus

Type（岗位类型）: Consumer Marketing | Marketing, Media

Citys（岗位城市）: Los Angeles, CA | Burlingame, CA | New York, NY | Seattle, WA

Date（发布日期）: 2022-5-4

Summary（岗位介绍）

At Meta Reality Labs, we're building devices and experiences that make people feel closer. This includes product groups for Virtual Reality (VR), Augmented Reality (AR), Home & Work, and the Metaverse, along with research and development labs and artificial intelligence teams.

We're looking for an accomplished consumer media marketing leader for the global media team for Meta Reality Labs. This person will be responsible for leading the teams that are driving all of our integrated media and performance marketing campaigns, determining the right media and communications strategies, locations and distribution for all of our marketing campaigns to generate demand and drive conversion across the full marketing funnel, while strengthening our Meta brand overall.

The ideal candidate possesses sharp strategic, operational and creative instincts across brand and performance media honed at the world's best brands, experience demonstrating short- and long-term media effectiveness, a deep understanding of the value of various channels and the ability to support and inspire a team to do the best work of their careers. They are an innovator who can advise and oversee execution, effectively collaborate with cross-functional leadership, and establish operational excellence to maximize impact across the team.

Qualifications（岗位要求）

10 or more years of experience with team leadership, people management, cross-functional team leadership, leadership, or management

15+ years media experience within marketing/advertising organizations

Global experience

Leadership experience at a Media company/agency

Performance marketing and digital media experience

Knowledge of industry trends and innovation in media, tracking, analytics and research

Knowledge of consumer and relevant media trends

Experience leading media strategy across a variety of channels and audiences (Digital, TV, OOH, Print, Partnerships, etc.)

Bachelors degree

Description（岗位职责）

Lead the global media team for Meta Reality Labs, including communications planning, media investment, performance marketing and channel operations

Lead the media strategy for all Reality Labs brands, including Quest, Portal, Ray Ban Stories and future products

Create a results-driven mindset throughout the team and instill a high level sense of accountability to achieve marketing and business goals

Drive brand breakthrough and engagement through innovative media strategies

Drive product acquisition growth through world-class performance marketing both on our own platforms and off-platform

Drive capability growth for the media discipline at scale globally

Steward your team's development, impact and career growth while modeling inclusive behaviors as a cross-functional leader and people manager

Partner with media and marketing leadership across the Meta family of brands

Drive performance and efficacy across individual and collective media channels

Leverage quantitative and qualitative insights to influence media business strategies, and inform tactical planning, execution and optimization

Oversee and drive the development of strategic media and performance marketing strategies and plans to deliver innovation and business outcomes. Define your team's metrics for success and hold them accountable to those results

Additional Requirements（额外要求）

Experience working in-house at a consumer technology company

Comfortably balanced as a creative, analytical and operational thinker

Repeated experience executing in a self-starter, fast-paced and changing environment

Demonstrated experience leading in a complex, cross-functional organization across a portfolio of brands

Digital-first approach to solving complex brand and product challenges