Meta AR/VR Job | Product Marketing Manager – Reality Labs

Job(岗位): Product Marketing Manager – Reality Labs

Type(岗位类型): Product Marketing Management

Citys(岗位城市): Menlo Park, CA | Burlingame, CA | New York, NY | Seattle, WA

Date(发布日期): 2022-4-18


The Reality Labs’ (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. To date, our product portfolio includes VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision.

This person will be responsible for influencing software & hardware product development and leading go-to-market (GTM) and in-market growth strategy as part of the Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and software & hardware product launch experience; having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.


10+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware products

Combination of strategic product marketing experiences and hands-on tactical execution

Experience with customer research and proficiency in using data and insights to inform product and GTM strategy

Experience working in a cross-functional capacity within a fast-paced, changing environment

Experience delivering product launch results with internal and external partners including Production, Brand, Sales and PR


Influence product strategy and roadmap by partnering closely with Product, informed by customer insights

Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management

Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies

Lead the definition and development of the go-to-market strategy across the organization that is grounded in the customer journey framework, user insights, and market dynamics

Work cross functionally to execute and launch products and core technology solutions through end of life

Act as the point of contact for communicating GTM updates and reviews with cross functional leadership

Support growth initiatives for live software & hardware products and services, working with cross functional partners including Marcom, Partnerships, and Comms to meet acquisition and engagement goals

Additional Requirements(额外要求)

Product Marketing experience in consumer hardware, software products and electronics

Product Marketing experience in B2C or B2B environments, marketing communications, and/or product management

Domain knowledge in AR, AI/ML smart home, wearable devices, mobile devices, and/or hardware/software platforms

Experience with both early-stage products and established products ​​​​​​​

Experience with end-to-end product lifecycle management

BA/BS degree in marketing, business, product development, or related field

MBA degree