Meta AR/VR Job | Creative Director, Brand Design – Reality Labs

Job(岗位): Creative Director, Brand Design – Reality Labs

Type(岗位类型): Consumer Marketing | Design, Marketing

Citys(岗位城市): Los Angeles, CA | Burlingame, CA

Date(发布日期): 2022-3-23


The Reality Lab’s (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale.

Our products today cover VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision.

The Brand Design team at Reality Labs solves brand problems for our products using design as a strategic tool and drives the design evolution of our brands. The main focus areas for the team are 1) bringing Brand Strategies to life, 2) building scalable design systems, platforms and programs and 3) designing consistent, meaningful, and innovative brand experiences for marketing, digital, in-product, spatial, events, and retail & packaging.

We are currently seeking a Creative Director, Brand Design to partner with designers, writers, producers, marketers, and researchers to further develop our brands, lead execution across a holistic customer experience, and to ensure a consistent high-quality visual language through all touch points. This person must have a strong background in design & creative direction (brand agency or in-house brand design team) with a strong, focused experience in Brand Identities, Communication Design, and Marketing. This person also should be a highly strategic thinker with a proven track record for leading efforts to execute across digital, print, motion, retail, packaging, campaigns, OOH, and events & experiential.

The ideal candidate will have extensive experience and the ability to thrive in a fast-paced, iterative, semi-structured environment. This person must be comfortable guiding teams, freelancers, agencies, and production partners, but should be willing to roll up the sleeves to get into the work itself too.


8+ years experience as a creative leader with an emphasis on brand design

Experience across the full palette of brand expression: digital, print, motion, retail, packaging, campaigns, OOH, and events & experiential

Experience developing and managing holistic consumer facing brand systems in an integrated environment

Experience leading creative work and overseeing creative teams and/or agencies

Experience recruiting talent and mentoring creatives

A link to an online portfolio showcasing your work (include link on your resume)


Oversee the design direction and execution of brand design strategy

Evolve the visual language of brands and continue to hone in on the brand systems to create styles that become iconic

Develop original breakthrough ideas and conceptual and expressive brand design for a variety of touch-points across digital, print, motion, retail, packaging, campaigns, OOH, and events & experiential

Manage development of executions that strongly resonate with a range of audiences while maintaining consistency for the brand

Sketch, ideate, and generate new concepts quickly based on stakeholder direction and self-driven research

Work cross-functionally, balancing the needs of stakeholders and breaking down complex briefs into simple, compelling ideas and highly-engaging, world-class design

Create and sustain a culture of excellence as a beloved leader of designers and partner of producers, program managers, product marketing managers and cross-functional partners in product and industrial design

Inspire, enable, energize, and manage world-class designers, freelancers, and agency partners

Additional Requirements(额外要求)

10+ years relevant experience delivering creative work on projects, across a variety of touch points

10+ years experience in a creative leadership role, building consumer brands globally

Bachelor’s degree

Experience working in cross-functional teams

Experience working in a research driven environment