Meta AR/VR Job | Product Marketing Manager, Creator, Developer, Advertiser Platforms

Job(岗位): Product Marketing Manager, Creator, Developer, Advertiser Platforms

Type(岗位类型): Consumer Marketing | Product Marketing Management

Citys(岗位城市): Los Angeles, CA | Burlingame, CA | New York, NY | Seattle, WA

Date(发布日期): 2022-3-1


The Reality Lab’s (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. To date, our product portfolio includes VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision.

Reality Labs is seeking an experienced Product Marketing Manager who is knowledgeable and passionate about building new products and platforms. Our goal is to build healthy ecosystems to empower the many types of audiences who enjoy and gain value from our products, for example: Creators and Developers building on Spark AR and Horizon or helping businesses reimagine commerce and advertising in the metaverse.

The ideal candidate will have experience with conducting competitive and market analysis, identifying product opportunities, informing product concepts, defining value propositions, and developing programs. We are looking for an individual with experience presenting to leadership who can clearly communicate how and why our platforms provide meaningful value to developers, creators and advertisers. The ideal candidate will know how to positively impact customer sentiment and drive new behavior, effectively collaborating with cross-functional teams for brand building, product positioning, and creative marketing. The right person for this role will sit at the center of a cross-functional set of relationships that include external partners, product teams, business development, and outbound marketing to balance the needs and growth opportunities for creators, developers, and external partners. The ideal candidate will display strong project management and organizational leadership skills.


6+ years work experience in strategy and/or consulting, marketing products to the following audiences: developer, tech enthusiast audience, small business, advertisers

Experience communicating with a variety of audiences and stakeholders

Experience influencing product roadmaps through relevant research and analysis

Experience working closely with product development, developer relations and product operations teams

Experience working with or running user and market research, and applying research insights to product development


Be able to clearly articulate product opportunity and vision that delivers meaningful value to niche audiences: Creators, Developers or Advertisers

Partner effectively with Product Management, developer relations and other related product teams to develop world-class product marketing communications and products that resolve the audiences’ needs

Drive product adoption and usage rates through engaging content and marketing materials

Conduct competitive and market research to garner insights that help drive strategic decisions and product roadmaps

Drive audience proficiency and skills through the creation and management of educational content, events, and strategic programs

Author strategic briefs and partner with Marketing Communications to support the development of engaging audience-facing communication such as blog posts, social posts, guides, email newsletters and keynote presentations that instruct and demonstrate new ways to leverage our tools

Partner with cross-functional teams to tell the story around our products, and brands in a cohesive way

Stay up-to-date with current industry trends, identifying opportunities to present ourselves as a leader and innovator

Organize and coordinate plans and materials for key events such as F8 and Meta Connect,, as well as regional events such as hackathons, boot camps, and workshops

Additional Requirements(额外要求)

BA/BS degree or relevant work experience

MBA or other relevant advanced degree

Experience thinking creatively and strategically with proven project management skills

Experience driving organizational change and influencing strategic decisions/plans

Experience working with marketing cross-functional teams, including creative, research, analytics, and media

Experience with building and launching platforms, products, and tooling for niche audiences or users: i.e. Creators, Developers, Businesses or Advertisers

Experience working with Technical audiences

Experience working with building educational curriculum, training materials, and growth programs for niche audiences

Experience with driving engagement, retention and growth Creator and Developer communities

Experience in the VR/AR developer space

Experience in a fast-paced, entrepreneurial, global tech company, or start-up environment