Meta AR/VR Job | EMEA Integrated Comms Strategy Manager, Quest
Job（岗位）: EMEA Integrated Comms Strategy Manager, Quest
Type（岗位类型）: Marketing | Media
Citys（岗位城市）: Berlin, Germany | Paris, France | London, UK
Date（发布日期）: 2022-2-9
Summary（岗位介绍）
Reality Labs (RL), Meta group, brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We are building the tools and experiences that help people feel connected, anytime, anywhere. This includes Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR).
We are seeking an Integrated Comms Strategy Manager to join our EMEA Integrated Comms Strategy (ICS) team.
This role is responsible for Integrated Comms Strategy of consumer-facing campaigns for Quest in EMEA. The Integrated Comms Strategy Manager will help drive innovative and fresh communications strategies and tactics, while maintaining a consistent brand across audience/consumer touchpoints.
Integrated Comms Strategy Managers will manage the campaign strategy for outbound marketing communications including ecosystem strategy, messaging frameworks, media planning (paid media, partnerships, outbound paid media) and its impacts on shared, owned, and earned communications.
In addition, ICS Managers will work closely with internal creative and external agency teams to ensure a comms platform is properly integrated across the channels to deliver on Quest comms tasks.
In this position, you will be part of a team to help develop and define the people, processes, and tools needed to deliver best-in-class marketing.
To bring the world closer together, diversity is a must-have for Facebook, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.
Qualifications（岗位要求）
Multiple years of experience in media, either in strategy or cross channel planning roles, with an understanding of the planning process, brand and DR KPIs, audience planning, optimisations, and reporting.
Proven success in delivering results for media / communication campaigns.
Strong quantitative, analytical, and problem-solving skills.
Interest in the evolving world of data, attribution, and media testing.
Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
Ideal candidate has experience operating across multiple markets in Europe, with knowledge of regional and local regulations.
Ability to effectively communicate with confidence and act as a cross-functional connector, experience advocating for the role of media.
Description（岗位职责）
Requires deep connection with broader cross-functional teams to help define: audiences, barriers, communication tasks, and journey mapping/ecosystem definition of communication vehicles that will offer the most effective.outcomes.
Close attention to detail will be essential as Integrated Comms Strategy Managers oversee how to weave various communications and messages into concise and focused communication streams that will engage and empower integrated marketing plans.
This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions is a must have.
Execute large scale brand and media partnership investments across TV, OOH, Digital, Performance, Audio, and Video Streaming in conjunction with media agency of record.
Management of external media AOR and coordination with creative, production, and execution agencies.
Measuring performance and outcomes of messages in market and tracking communications performance will help us inform future decisions and investments. This role will help shape and drive learning agendas in conjunction with data science and marketing insights teams.
Additional Requirements（额外要求）
Smart problem solver: intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
Collaborator: ability to accomplish a lot through teamwork in a highly matrixed environment.
Adaptable: must be nimble to address new opportunities, to deal with the changes we face, to adapt to new expectations and things that aren’t obvious, clear, or easy.
A media champion: a passion for paid media and its continuously evolving landscape.
