Meta AR/VR Job | EMEA Integrated Marketing Manager - Quest

Job（岗位）: EMEA Integrated Marketing Manager - Quest

Type（岗位类型）: Consumer Marketing | Marketing

Citys（岗位城市）: London, UK

Date（发布日期）: 2022-2-3

Summary（岗位介绍）

The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Augmented Reality (AR) and Virtual Reality (VR).

Reality Labs is looking for a seasoned Marketing Manager to lead our consumer marketing for Quest in EMEA. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in EMEA.

The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.

Our ideal candidate will have experience developing and launching successful and innovative integrated marketing campaigns with a proven track record of strong collaboration. They will have had experience of marketing in the EMEA region; setting commercially-oriented marketing goals and strategies, applying analytical rigor, a deep understanding of consumer segmentation, insights and country-level cultural trends to inform breakthrough campaigns.

Additionally, they are a highly effective communicator and collaborator with other teams, including the Global and Regional Marketing, Sales, Creative, and Retail Marketing teams. They’re able to work cross functionally with a large, geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.

To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

Qualifications（岗位要求）

10+ years’ experience leading marketing for consumer-facing brand(s) or at a creative agency in EMEA

Experience developing regional marketing strategy and integrated consumer campaigns at either well established brands or advertising agencies

Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence

Experience in identifying and leveraging insights and analytics

Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.

Effective and inspiring partner to creative agencies in developing stand-out marketing communications

Proven communicator, able to clearly articulate marketing’s role and the importance of EMEA in driving the business

Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment

Outstanding creative sense, plus excellent written and verbal communication skills

Description（岗位职责）

Provide leadership and coordination of Quest consumer marketing in EMEA.

Develop a deep understanding of regional priorities (business targets,, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.

Drive creation and execution of integrated marketing strategy & plans for the region which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged.

Work XF to create insightful briefs drawing on different sources of insight and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.

Implement and manage an Analytics & Learning Agenda to demonstrate the impact and return of marketing investment for the business in the short- and long-term.

Communicate effectively with stakeholders and teams throughout the organization, driving transparency, coordination and alignment on EMEA marketing plans.

Cultivate strong working relationships with internal teams, including Global Marketing functions, Creative, Retail Channel, Sales, Comms, and others, as well as external agency partners, in the development of breakthrough and effective marketing.

Additional Requirements（额外要求）

Experience leading marketing for a consumer technology brand in EMEA

Knowledge of the CE Retail Channel environment