Meta AR/VR Job | RL Director of Brand, X-Portfolio

Job(岗位): RL Director of Brand, X-Portfolio

Type(岗位类型): Consumer Marketing | Marketing

Citys(岗位城市): Burlingame, CA

Date(发布日期): Before 2021-12-14


At Meta, we are building the tools and experiences that make people feel closer together. The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. This includes Meta Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR).

The Reality Labs Marcom team is looking for a brand leader with experience defining and driving a brand strategy in a fast-growing, category-defining global company. This person will be inspired by our vision for the metaverse and the opportunity to build it together with a diverse community of builders.

The Reality Labs Director of Brand, X-Portfolio will lead a team of brand strategists and brand marketers and will be responsible for developing and defining the global brand and marketing strategy, at the Reality Labs portfolio level, to define our position in the market.


10 or more years of experience with team leadership, people management, cross-functional team leadership, leadership, team building, or team management

15 or more years of experience with brand marketing

15 or more years of experience at a global consumer brand

Proven experience leading, hiring, mentoring and developing a team

Demonstrated expertise building and optimizing brand strategy, positioning, architecture, and messaging

Track record of building successful partnerships with PMM and cross-functional teams to shape multi-year brand strategies

A self-starter who thrives in fast-past and agile environment


Manage and support a growing team of brand marketers ensuring alignment between individual strengths and business needs

Understand and contextualize metaverse trends and audience behavior to inform the RL brand strategy

Partner with the PMM team to ensure brand strategies are influencing product and business strategies with a view of customer needs and market opportunities

Strong data and analytical skills to define long term brand goals and the short term drivers of success and assess the tradeoffs to accomplish goals

Bring strategic recommendations for how the portfolio can lead with brand as we expand our global footprint to not only capture demand but build long term relationships

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Consistently build strong internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Proactively detect the largest problems impacting the team’s execution and make decisions that manage dependencies