Meta AR/VR Job | Product Marketing Manager, In-Market - Reality Labs
Job（岗位）: Product Marketing Manager, In-Market - Reality Labs
Type（岗位类型）: Consumer Marketing | Marketing
Citys（岗位城市）: Burlingame, CA | New York, NY | Seattle, WA
Date（发布日期）: Before 2021-12-14
Summary（岗位介绍）
Facebook Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Facebook Reality Labs, we have a Product Operations organization, that includes the business, marketing, insights, and sales functions. Within this team, there is a PMM organization that leads Product Launch Strategy and In-market business strategies and activities. This role will support the newly forming In-Market business management team within the PMM org. In-market activities include those needed to grow the business with existing and new products such as demand and supply planning, portfolio and product lifecycle management, sales activation, customer engagement and retention, growth marketing, and activations to optimize execution against the full customer journey (Marketing activation, promotional planning, distribution plans, etc.).
We're looking for a Product Marketing Manager to drive strategy through integration of Meta owned Sales and Marketing channels, working with Performance Marketing, CRM, Sales and Product Growth teams. This is a new role in our growing org which requires a self-starter mentality to influence business growth outcomes as well as organizational outcomes.
Qualifications（岗位要求）
10+ years professional experience in brand management and/or product marketing in consumer goods or consumer technology
BA/BS degree
Foundational business acumen, including marketing, sales, and supply chain experience
Analytical skills with experience in e-commerce and/or brick-and-mortar selling strategies and performance metrics
Experience establishing strategy and bringing it to life in actionable plans
Experience identifying risk and managing trade-offs across cross-functional stakeholders
Experience collaborating across functions while managing the progression of business growth initiatives
Experience synthesizing business information and clearly convey in Executive level-communications (facilitate business reviews)
Description（岗位职责）
Use strong business acumen to lead in-market growth initiatives in collaboration with cross functional teams
Partner with Marketing, Sales, and Growth Product teams to identify scalable business opportunities across DTC markets, adapt and adopt market-level learnings to drive Global scale
Conduct basic and complex business analysis to identify problems, find trends, develop and test hypotheses, to drive decision-making and strengthen business plans
Support annual business planning and organizational change management working as part of a new and growing team
Collaborate across Facebook categories and business units to identify and implement best practice growth strategies for First-Party (1P) and/or Third-Party (3P) sales channels
Prioritizing growth experiments, with cross-functional alignment on measurement and reporting
Impacting the business by making timely recommendations for optimization across the full funnel
Evaluating and refining the end-to-end consumer experience across cohorts and various channels
Additional Requirements（额外要求）
MBA degree
Experience working in a large, matrixed organization
Experience growing a new business in the US and international markets
Experience and knowledge to evaluate the health of the business, measuring, reporting and optimizing the critical user journey, in service of achieving business and growth goals
Knowledge of core Product Marketing, metrics & measurement, supply chain, global markets, growth tactics, product health (engagement, retention, etc.)
