Meta AR/VR Job | Integrated Communications Strategy Lead, AR
Job（岗位）: Integrated Communications Strategy Lead, AR
Type（岗位类型）: Marketing | Media
Citys（岗位城市）: New York, NY
Date（发布日期）: Before 2021-12-14
Summary（岗位介绍）
The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR).
We are seeking an Integrated Communications Strategy (ICS) Lead to join our newly formed AR Integrated Communications Strategy team.
This role is responsible for regional Integrated Communications Strategy for Reality Labs consumer-facing campaigns across AR. The ICS Lead will help drive innovative and fresh communications strategies and tactics, while maintaining a consistent brand across audience/consumer touch points.
The ICS Team manages campaign strategy for portfolio marketing communications including paid media messaging, media planning (paid media partnerships, outbound paid media) and its impacts on shared, owned, and earned communications.
In addition, the ICS Lead will take on the role of a connections planners, working closely with internal creative and external agency teams to ensure a communications platform is properly integrated across the channels to deliver on RL communications tasks.
In this position, you will be part of a team to help develop and define the people, processes and tools needed to deliver best-in-class social marketing.
Qualifications（岗位要求）
BA/BS degree
8+ years experience in media and 5+ years integrated media strategy/planning experience
Experience in connecting audiences for engagement across touch points
Demonstrated organization and planning skills to manage content and channel calendars to ensure alignment with strategy and priorities
Experience with various communications channels, including digital, print, email, social, and which channel is best for different messaging objectives
Experience managing and influencing multifaceted communications projects
Experience creating, implementing and measuring a comprehensive strategy across multiple media
Experience working with project teams to bring insights to action
Description（岗位职责）
Connect with broader cross-functional teams to help define audiences, barriers, communication launch dates and tasks, and journey mapping/ecosystem definition of communication vehicles that will offer the most effective outcomes
Oversee how to weave various communications and messages into concise and focused communication streams that will engage and empower integrated marketing plans
This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
Execute large scale brand and media partnerships investments across TV, OOH, Digital, Performance, Audio, and Video Streaming in conjunction with Media AOR
Manage external media agency of record and coordination with creative, production, and execution agencies
Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
Additional Requirements（额外要求）
Experience with consumer hardware and e-commerce marketing
Global planning and buying experience
