Meta AR/VR Job | Creative Director, Brand Design (AR) – Reality Labs
Job（岗位）: Creative Director, Brand Design (AR) – Reality Labs
Type（岗位类型）: Design
Citys（岗位城市）: New York, NY
Date（发布日期）: Before 2021-12-14
Summary（岗位介绍）
In Facebook Reality Labs (FRL), we’re building the next generation of devices and experiences that make people feel closer. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR) software and content, and research and development labs. FRL Brand Design team solves bigger strategic problems for the business and our brands using design as a strategic tool and drives the design evolution and execution of our FRL brands. The main focus areas are 1) bringing Brand Strategies to life, 2) building scalable design systems, platforms and programs and 3) designing consistent, meaningful, and innovative brand experiences.
We are currently seeking a Creative Director, Brand Design to partner with designers, writers, producers, marketers, and researchers to develop the AR brands, ensuring a consistent visual language through all touch points. This person must have a strong background in design & creative direction (brand agency or in-house brand design team) with a strong, focused experience in Graphic Design, Brand Identities, and Marketing. This person also should be a highly strategic thinker with a proven track record for leading efforts to execute across print, retail, packaging, OOH, events & experiential, digital (including product), social media, and motion.
The ideal candidate will have extensive experience and the ability to thrive in a fast-paced, iterative, semi-structured environment is critical. This person must be comfortable guiding teams, freelancers, agencies, and production partners, but should be willing to roll up the sleeves to do the design work itself.
Qualifications（岗位要求）
Bachelor’s degree
8+ years experience as a creative leader with an emphasis on brand design
Experience across the full palette of brand expression: print, retail, packaging, OOH, events & experiential, digital, social media, and motion
Experience developing and managing holistic consumer facing brand systems in an integrated environment
Experience leading creative work and overseeing creative teams and/or agencies
Experience recruiting talent and mentoring creative teams
Experience working in cross-functional teams
Experience working in a research driven environment
A link to an online portfolio showcasing your work (include link on your resume)
Description（岗位职责）
Oversee the design direction and execution of AR brand design strategy
Evolve the visual language of the brands and continue to hone in on the brand systems to create styles that become iconic
Manage development of executions that strongly resonate with a range of audiences while maintaining consistency for the brand
Develop original breakthrough ideas for a variety of touch-points across print, retail, packaging, OOH, events & experiential, digital, social media, and motion
Execute on strong conceptual and expressive brand design across all surfaces where AR brands operates. Stand out among your peers with excellent design skills and taste in graphic design, typography, photography, illustration, layouts, color strategy, 3D, motion, interactive, and spatial and experiential design
Sketch, ideate, and generate new concepts quickly based on stakeholder direction and self-driven research – and get your hands dirty where needed
Work cross-functionally, balancing the needs of stakeholders and breaking down complex briefs into simple, compelling ideas and highly-engaging, world-class design
Create and sustain a culture of excellence as a beloved leader of designers and partner of producers, program managers, product marketing managers and cross-functional partners in product and industrial design
Inspire, enable, energize, and manage a group of world-class designers, freelancers, and agency partners
