Meta AR/VR Job | Product Marketing Lead, Wearables Conversion - Reality Labs

Job（岗位）: Product Marketing Lead, Wearables Conversion - Reality Labs

Type（岗位类型）: Consumer Marketing

Citys（岗位城市）: Burlingame, CA

Date（发布日期）: 2024-10-29

Summary（岗位介绍）

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth.

It’s an exciting time to join the Wearables product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing leader who can manage a team of PMMs responsible for conversion and sales levers which go beyond any one channel, or product line to reach product market fit at scale by the end of the decade. PMMs reporting into this leader will be responsible for closely monitoring performance across multiple channels, partnering across sales and marketing to identify areas of opportunity to improve, and helping customers get the education they need to convert to purchase. You’ll manage a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide.

Qualifications（岗位要求）

10+ years professional experience in product marketing or growth initiatives

5+ years of people management experience

Experience leading projects that are net new for the organization

Experience coaching team members through synthesizing qualitative and quantitative insights

Experience partnering with sales, marketing, and external partner teams teams to deliver high impact campaigns through production and execution

Experience working with cross functional, matrixed teams with high degrees of ambiguity

Experience working in global marketing with hardware or physical products

Experience working across a diverse set of sales distribution channels, including online, brick & mortar and partner-lead

Proven communication skills (documents, presentations)

Experience with consumer tech or CPG brands

BA/BS degree

Description（岗位职责）

Lead a team of Product Marketers responsible for the execution and management of conversion initiatives across the Wearables category

Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company

Partner with sales, marketing and external partners to deliver programs that improve customer experience in the shopping experience, and ultimately increase conversion to sale

Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels.

Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management

Support all aspects of career and personal development for reporting team

Additional Requirements（额外要求）

10+ years professional experience in product marketing and/or technology

MS/MBA degree or equivalent experience

Experience driving sales & business growth

Experience with Consumer Electronics hardware, partnerships, and channel execution

Product marketing experience managing across a portfolio of products – comfort with projects that work across a multi-product portfolio and/or go deep on any on product

Experience leading teams to drive initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.