Meta AR/VR Job | Product Marketing Manager, Mixed Reality Devices Go-To-Market
Job（岗位）: Product Marketing Manager, Mixed Reality Devices Go-To-Market
Type（岗位类型）: Product Marketing Management
Citys（岗位城市）: Burlingame, CA
Date（发布日期）: 2024-4-19
Summary（岗位介绍）
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission.
The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.
This person will be responsible for leading new product development and go-to-market (GTM) launches as part of the MR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, analytical acumen, and product launch experience; ideally having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Qualifications（岗位要求）
BA/BS degree in marketing, business, product development, or related work experience
3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
Experience with developing go-to-market strategies and partnering closely with product teams
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience with consumer hardware or CPG products
Description（岗位职责）
Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives
Lead the tactical execution of go-to-market for new products by working closely with key cross-functional teams including Insights, Marketing, Sales, PR/Communications, Privacy, & Policy. Workstreams could include campaign briefs, sales pitches, demo planning, and more
Bring strong POV to the team, informing and guiding decisions related to product value and positioning, hardware and software features, accessories, schedules, cost, and pricing
Develop market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback to represent the customer perspective internally with product and cross-functional teams
Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products to drive customer focus and product market fit
Additional Requirements（额外要求）
MBA or equivalent experience
Experience in consumer electronics with a demonstrated interest in new and emerging tech
Experience in augmented reality, virtual reality, or mixed reality
