Meta AR/VR Job | Product Marketing Lead, Augmented Reality, Growth Initiatives - Reality Labs
Job（岗位）: Product Marketing Lead, Augmented Reality, Growth Initiatives - Reality Labs
Type（岗位类型）: Consumer Marketing
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2024-7-20
Summary（岗位介绍）
It’s an exciting time to join the Augmented Reality product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing leader who can manage a team of product marketers responsible for growth levers which go beyond any one channel, or product line to reach product market fit at scale by the end of the decade. Product marketers reporting into this leader will be responsible for driving best in class global marketing campaigns, and/or lead the strategic execution of net-new levers for growth – including but not limited to retention drivers, audience expansion, and a broad range of early and later stage tactics. You’ll manage a team of In-Market product marketers working in service of unlocking the next phase of augmented reality adoption world wide.
Qualifications（岗位要求）
10+ years professional experience in product marketing or growth initiatives
5+ years of people management experience
Experience establishing strategy and bringing it to life through execution, and understanding of how to lead projects that are net new for the organization
Experience coaching team members through synthesizing qualitative and quantitative insights, to creating consumer led global briefs.
Experience partnering with integrated marketing & creative teams to deliver high impact campaigns through production and execution
Experience working with cross functional, matrixed teams with high degrees of ambiguity
Experience working in global marketing with hardware or physical products
Experience with global seasonal campaigns within consumer technology or CPG brands
BA/BS degree
Description（岗位职责）
Lead a team of product marketing managers, responsible for the execution and management of growth initiatives for the Augmented Reality Category
Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company
Support all aspects of career and personal development for reporting team
Partner with brand and integrated marketing leadership on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels
Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management
Additional Requirements（额外要求）
Experience driving business growth
Experience with Consumer Electronics hardware, partnerships, and channel execution
Product marketing experience managing across a portfolio of products – comfort with projects that work across a multi-product portfolio and/or go deep on any on product
Experience leading teams to drive initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.
10+ years professional experience in product marketing and/or technology
MS/MBA degree
