Meta AR/VR Job | Product Marketing Manager - Rx Channels
Job（岗位）: Product Marketing Manager - Rx Channels
Type（岗位类型）: Product Marketing Management
Citys（岗位城市）: Los Angeles, CA
Date（发布日期）: 2024-7-24
Summary（岗位介绍）
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.
We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and channels, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts and prescription smart glasses distribution strategy, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, prescription regulatory and compliance considerations, analytics, consumer insights, and product commercialization in B2C contexts.
Qualifications（岗位要求）
5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
Experience with prescription and health data regulations and compliance
Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data, and translating to insights that support product development and go to market strategies
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners
Bachelor's degree
Description（岗位职责）
Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
Create go-to-market (GTM) strategy to drive product adoption & engagement
Work with Channel Strategy and Sales teams to identify opportunities for Rx smart glasses distribution
Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc.) to achieve launch goals
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance
Additional Requirements（额外要求）
Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often
Experience balancing creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
Experience working with consumer electronics channels and retailers
MS/MBA degree
