Meta AR/VR Job | Marketing Insights Researcher, Reality Labs
Job（岗位）: Marketing Insights Researcher, Reality Labs
Type（岗位类型）: Artificial Intelligence +2 more
Citys（岗位城市）: Los Angeles, CA +1 locations
Date（发布日期）: 2024-8-16
Summary（岗位介绍）
Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within the VR Content and Software Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business results/impact, and an orientation toward strategic thinking to drive product/brand outcomes. The candidate should have experience in building strong cross-functional partnerships, insights, and strategy for software and content products that facilitate experiences in a physical hardware device. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.
Qualifications（岗位要求）
Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.
Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
Extensive experiences in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.
Skill to think holistically/creatively in addition to technically/analytically.
7+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).
Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.
Collaborate proactively and effectively with a broad variety of partners.
Work well in a dynamic and fast-paced environment.
Description（岗位职责）
Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the VR Content and Software pillar.
Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, and content development.
Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Additional Requirements（额外要求）
Experience working with and conducting research on digital content in the gaming industry and/or in the digital entertainment industry (streaming consumable content).
