Meta AR/VR Job | AR/VR Strategic Media Planning Manager, EMEA
Job（岗位）: AR/VR Strategic Media Planning Manager, EMEA
Type（岗位类型）: Business Marketing
Citys（岗位城市）: London, UK
Date（发布日期）: 2024-1-11
Summary（岗位介绍）
We are hiring a Reality Labs (RL) Strategic Media Planning Manager, EMEA to join the Global Media team, part of Meta’s Marketing organisation.
The team is responsible for designing the role of media in marketing while planning and executing paid media activity against Meta’s top priorities. In this role, you will be responsible for designing and planning media to achieve current goals with AR and VR products and develop strategy for AR/VR expansion globally.
You will be tasked with leading work to build out the VR/ AR Media footprint of the future. You will build strong ties with International marketing, global teams based in the US and other cross functional stakeholders, influencing to achieve alignment.
You may be required to regularly travel to other markets in EMEA, New York and Menlo Park (Meta HQ)
Qualifications（岗位要求）
Experience in media planning and campaign execution, either within an agency or within a client organization
Experience working in data-driven environments, pulling insights from data, telling a story using those insights
Experience presenting to project stakeholders and leadership
Experience navigating cross-functional teams and dynamics, representing and advocating for team objectives across varying levels of stakeholders
Knowledge of current trends and innovation in media, tracking, analytics and research
Experiencing leading multiple full funnel media strategies from inception to launch
Experience managing media agency resources
Experience developing strategies and roadmaps to achieve results over time
Experience with media measurement methodologies and execution
Experience designing audience strategies across media planning, buying and measurement
Description（岗位职责）
Development of strategic media investment strategies across the full funnel, in collaboration with integrated marketing teams to best support international expansion for VR/AR products
Development and execution of various EMEA consumer facing campaigns supporting AR/VR. Ensuring campaigns align with the global strategy and business objectives
Work with Decision Science (our internal analytics team) and Insights to develop audience definition and insights, the campaign learning agenda, and measurement plan. Then post campaign, evaluate the performance and share learnings to further our understanding of the true incremental impact of our investments
Prioritize audience insights and incorporate industry innovation, measurement as plans are built, leveraging appropriate channels across both digital and traditional
Collaborate with our media & production agencies to develop the strategy, plan and oversee the execution
Align with the broader Global Media team to create and implement global best practices, media investment plans, channel strategies, and joint business partnerships with strategically important partners (publishers, broadcasters etc)
Build strong relationships and ensure alignment across the global Meta media team, Marcom and country managers and leads
Build strong cross-functional relationships across the International and central marketing teams, as well as Decision Science, Insights, Creative and relevant sales teams
Additional Requirements（额外要求）
Experience working within a team in a fast-paced, ambiguous environment
Ability to communicate and work effectively with people who have varying levels of expertise
Experience working directly with a creative team to guide channel best practices
Experience working with integrated marketing programs to connect media, influencers and comms
Experience developing product launch campaigns and sustaining impact over time
