Meta AR/VR Job | Digital Merchandising Program Manager
Job(岗位): Digital Merchandising Program Manager
Type(岗位类型): Business Development
Citys(岗位城市): Burlingame, CA
Date(发布日期): 2023-7-31
Summary(岗位介绍)
The global digital merchandising team develops scalable experiential merchandising programs that engage shoppers to drive awareness, trial, and conversion for third party sales channels. We are looking for a Digital Merchandising Program Manager to lead AR product efforts to drive the planning, organization, and optimization of the digital work that supports third party retail globally. Elements include but are not limited to: banners, product detail pages, video assets, social assets, refreshes, etc. Due to the nature of the work, this lead will need to be knowledgeable in all aspects of the digital asset execution process and build strong partnerships with the channel marketing, retail creative, and sales analytics teams to ensure that programs are well organized, on track for execution, and assessed for impact. You will need to be able to prioritize in a fast-paced environment and possess extremely strong organization and communication skills.
Qualifications(岗位要求)
5+ years experience in an ecommerce merchandising or marketing role
Proven knowledge in selling online, and improving process/sales results
Experience working in a fast paced environment, should thrive in an often ambiguous environment
Experience managing cross-functional relationships between merchandising, marketing and business stakeholders alike
Experience building asset management tools, asset types, and with online 3rd party retail
Effective communication and presentation skills, experience presenting to executives, business and creatives alike
Effective time management and organizational skills
Attention to detail
Internal and external customer focus orientation
Description(岗位职责)
Lead and work with a global team of digital merchandisers
Partner with cross functional teams to create a compelling brand experience online through merchandise presentation (product pages, landing pages, promotions), intuitive category navigation and clear and accurate product information for both desktop and mobile
Build digital merchandising knowledge within the organization by building playbooks and best practices that drive operational excellence across the consumer experience
Oversee the development of briefs in partnership with Channel Marketing, Channel Sales & Strategy and Product Marketing to inform cross-functional teams for work on digital program requirements
Collaborate with the data insights team to understand performance and consumer interaction with site content and online shopping experiences
Share learnings across channels/partners to drive optimizations across multiple workstreams
Coordinate and manage regularly scheduled reviews of performance of programs across the business to key internal stakeholders to drive continuous improvement
Identify A/B testing to test and drive improvements of digital merchandising programs and marketing messaging and partner with creative and product marketing to execute
Continuously research the ecommerce landscape and online competitors, identifying category trends and growth opportunities