Meta AR/VR Job | Field Marketing Manager, Retail DACH Region
Job（岗位）: Field Marketing Manager, Retail DACH Region
Type（岗位类型）: Business Development | Marketing, Sales
Citys（岗位城市）: Berlin, Germany | Hamburg, Germany
Reality Labs is looking for a Field Marketing Manager (Brand Advocacy) for the 3rd party retail channel. Reporting to the Global Lead of Field Sales, this person will own the local strategy, deployment and measurement of Global Field Sales/Advocacy Programs in the retail channel.
They are responsible for translating our initiatives into compelling sales and demo programs that reﬂect the brand while creating an exceptional customer experience. The primary function of this role will be to be the liaison between Meta and our outside agency partners for the design and execution of our sales and brand advocacy programs. This role will manage all aspects of the Brand Advocacy Sales Program including but not limited to; driving performance against sales KPIs, mentoring and providing leadership to the agency’s account team and ﬁeld teams.
Experience working with retail agencies for innovation and continual improvement
10+ years of retail management, ﬁeld management, and/or experience in a ﬁeld sales/retail environment
Experience streamlining and improving processes, and troubleshooting
Experience managing relationships with cross-functional stakeholders and external agencies
High level of accuracy and attention to detail, experience detecting inconsistencies and errors
Interpersonal skills and communication skills
Knowledge about new technologies and GTM strategy and execution
Experience aligning with sales organization to drive sales, recommendation & attach rates
Experience being proactive to improve customer sales performance
Experience with retail measurements, field team reporting, data tools and tactics.
Local experience in the Retail Consumer Electronics industry.
Experience in project management and leading large and small scale initiatives at retail.
Grow sales revenue, market share, brand advocacy and purchase consideration
Set strategic direction and measurable KPIs for third party agency
Partner with agency to ensure best-in-class programs are built and executed against
Manage performance of agency’s ﬁeld sales team which will include holding account team and ﬁeld management to program standards/results, such as budget and ROI targets
Facilitate weekly conference calls and daily communication with the agency team
Support and motivate the agency field and account team to provide added value to the program and to achieve Meta goals and objectives
Work with Global Training Lead on training content and deployment
Analysis of competitive strategies, products & promotions
Build and maintain relationships with key sales leaders, including field based representatives
Reports key activities regarding sales, competitive position, and customer issues/inquiries to leadership as actionable insights
Develops and manages sales strategies and customer management plans that deliver against key business metrics and objectives and maximize opportunities
Manage and lead budgets for all agency spend. Lead the charge for new contracts, POs and engagement with Finance. Proactively review Labor Spend reports to identify gaps and propose solutions
Contribute to event execution strategy and measurement plans. Drive agency staffing plans, education, and reporting. Collaborate on all event recaps and posting efforts including learning and go-forward recommendations.
Review all KPIs with agency on a weekly basis
take accountability for results, question gaps, push for growth. Compare results to global partners.
Build direct relationship with analytics to define and prioritize impact analysis.
Collaborate with agencies to consistently reevaluate and optimize field coverage models (quarterly). Manage balance of field time allocation across sales channels.
Collaborate with internal departments (sales, channel) to consult on retail field program execution and solutions. Lead internal meetings to share results, build strategy, define success and build new solutions.
Experience managing retail sales reps, brand event ambassadors and training representatives
Experience with project management tools (example: Asana)
Experience in the VR / AR / Gaming industry
Experience building compelling and strategic slide presentations
Knowledge of local Consumer Electronic retail chains and penetration strategies