Meta AR/VR Job | Social & Influencer Marketing Manager: Quest DE
Type（岗位类型）: Business Marketing
Citys（岗位城市）: Berlin, Germany
The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Virtual Reality (VR) and the Metaverse (Horizon Worlds).
An exciting time and unique opportunity as we reintroduce Quest, the global category leader, to Germany. This role will be responsible for shaping our success in the in what will be the #1 VR market in EMEA.
We are looking for an experienced Social Marketer to join the International Reality Labs Marcom Team – the team that creates integrated campaigns across paid and owned marketing channels to build our brands and drive the business.
The ideal candidate is someone who is excited about building and leading a social first mindset for Reality Labs, charting a course for social in the metaverse. You thrive in an agile and fast paced role, working at the intersection of creativity and culture, creating campaigns that push the boundaries and expression of Quest, in turn driving brand and product advocacy.
In developing and executing our social and influencer marketing strategy in Germany you will have the scope to creatively insert Quest in German culture.
7-8 years experience in social and influencer marketing (creative/content/social agency experience preferred).
Experience developing social & influencer strategies and campaigns at well established brands.
Proven strategic ability to design and deliver impactful social/influencer marketing solutions. Helping consumer-facing brands enter culture through local insights and trends translated into effective social/influencer campaigns.
Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns.
Experience crafting business cases, influencing senior leadership, and measuring and demonstrating business impact of your work.
Lead, build and grow a locally resonant social strategy that is driven by audience insight and ladders up to EMEA marketing objectives.
Help strengthen our local social presence, leading editorial strategy, community management, activity planning and managing key agency relationships to develop best in class local social campaigns and content.
Insert Quest into German culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.
Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create social first campaigns and content which amplify and work in tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics.
Partner with the Media team to coordinate the most effective blend of paid, earned and owned social media to achieve the defined brand sentiment goals.
Establish measurement framework and process in partnership with analytics teams to quantify the impact of social marketing activities. Oversee quarterly, monthly and weekly social planning in partnership with internal and external creative teams.
Partner with Integrated Marketing, Insights, Analytics, and Comms Planning teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
Analysis of cultural, community, media and market trends to inform strategic and creative development for content.
Passion for Meta’s mission and values as well as for culture and all things social
Outstanding creative sense, plus excellent written and verbal communication skills
Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
Experience collaborating within dynamic and matrixed organizations
Proven communicator, able to clearly articulate marketing’s role and the importance of Social/Influencer in driving the business