Meta AR/VR Job | Product Marketing Manager, Avatars – Reality Labs

Job(岗位): Product Marketing Manager, Avatars – Reality Labs

Type(岗位类型): Marketing | Product Marketing Management

Citys(岗位城市): Remote, US | Los Angeles, CA | Burlingame, CA | New York, NY | Seattle, WA

Date(发布日期): 2022-9-15


The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social VR products and experiences that inspire meaningful human connection, creation and self expression, and new audiences to discover VR. This position will join a team responsible for product marketing for Avatars across VR and the Meta family of apps.

Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and representing the user within the product team.

This role will be deeply embedded with the product team but represent the perspective of marketing as well as the consumer within product development.


6+ years of marketing or product experiences, with demonstrable experience to bring the needs of the user into product development

Product marketing experience

Experience working with product teams

Experience working with or running user and market research, and applying research insights to product development

Experience creating market requirement documents, including audience definition, positioning statements and defined value propositions

Communication experience across functions (e.g., engineers, product designers, creative teams, legal, policy, marketing, partnerships, ops)

Analytical and problem-solving experience


Identify opportunities, and represent the market, by conducting industry and market research, including deep quantitative, qualitative, audience segmentation and competitive analysis, specifically related to social experiences in VR

Partner with user research, market research, and data science to identify quantitative and qualitative insights to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns

Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging

Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation

Partner effectively with Product Management and Marketing Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams

Manage market research and consumer insight agencies

Additional Requirements(额外要求)

Bachelor’s degree

MBA degree

Consumer marketing experience

Understanding of Virtual or Augmented reality

Track record of helping to build products with clear product market fit

Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience adapting, spot issues early, and escalate

Balance of creative and analytical thinking skills, putting forth best-in-class execution within a measurable and data-driven framework

Experience managing agencies for daily workstreams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics, and media