Meta AR/VR Job | Paid Social Media Manager, VR Studios, Reality Labs
Job（岗位）: Paid Social Media Manager, VR Studios, Reality Labs
Type（岗位类型）: Marketing | Media
Citys（岗位城市）: Burlingame, CA
Date（发布日期）: 2022-3-17
Summary（岗位介绍）
We are seeking a Paid Social Marketing Manager to join the VR Studios marketing team to drive outbound marketing strategy and optimize marketing performance across paid social channels. This person will focus on marketing executions for virtual reality games and experiences and collaborate closely with ad tech, decision science, comms planning, product marketing, research, ecommerce, and creative teams. Specifically, this person will drive strategy and execution for Reality Labs’ newest VR organization focused on owned studios (e.g.: Beat Games, Ready at Dawn, Population One) and first party experiences (e.g.: Horizon Worlds). This person has experience with full funnel paid social planning and execution, is data driven, biased towards action and thrives in a fast-paced unstructured environment. They will also have strong cross channel and/or integrated marketing experience and excellent problem solving and communication skills.
Qualifications（岗位要求）
BA/BS degree
6+ years experience in paid social marketing
Experience building and evolving Ad Tech solutions in partnership with technical teams e.g. data layer implementation, multi-platform event tagging, 1st party audience building
Experience in experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions
Experience working with cross functional teams
Experience defining and managing projects amid ambiguity
Experience in a fast-paced entrepreneurial, unstructured environment
Description（岗位职责）
Drive business outcomes tied to the virtual reality ecosystem like generating new users and engaging existing users
Develop and drive optimization programs to increase performance across the full marketing funnel including awareness, conversions
Partner with Ad Tech team to evolve tracking and targeting infrastructure for campaign execution and measurement purposes
Drive experimentation across key optimization levers e.g. creative, promotion, bid strategy, landing page, channel
Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis
Use tools like excel, tableau, dashboards to analyze data, move fast and work efficiently at scale
Collaborate with decision science on lift measurement, attribution model, media mix model requirements and enhancements
Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with the media planning team and agency partners to incorporate holistic media strategy
Partner closely with cross-functional teams across all workstreams to influence and align on optimization efforts. Cross-functional teams include: product marketing, decision science, comms planning, social and influencer, media agency, e-commerce, retail, research & analytics and creative
Additional Requirements（额外要求）
Experience in the virtual reality, augmented reality, consumer hardware, ecommerce, or gaming space
Multi-channel marketing experience
