Meta AR/VR Job | Producer, Integrated Digital

Job(岗位): Producer, Integrated Digital

Type(岗位类型): Marketing

Citys(岗位城市): Los Angeles, CA | Burlingame, CA

Date(发布日期): 2022-3-17

Summary(岗位介绍)

The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Augmented Reality (AR) and Virtual Reality (VR).

The Reality Labs Creative Production team handles all creative asset executions, either directly or by managing external agencies to help achieve scale. The focus of this role is work for digital surfaces, yet the work can also touch Filmed Content, Art Content, Social, CRM, and support for third party retailers.

We are looking for an Integrated Digital Producer. This hire will drive the development and execution of always-on ideas that leverage the full creative potential of our platforms and other paid media surfaces, for a global audience at scale.

Qualifications(岗位要求)

7+ years digital production experience

Experience producing programmatic and performance campaigns, versioned and localized for various regions

Experience working closely with designers, copywriters, developers, and external vendors to launch high quality campaigns on digital surfaces

Expert drafting SOWs, dealing with business affairs managers, legal teams, and policy teams on issues such as content licensing and partner management

Description(岗位职责)

Work closely with Marcom Managers or Program Managers to bid, award, and execute best-in-class, always-on performance marketing

Work closely with program management and marketers to secure alignment and reach campaign acquisition, engagement, conversion, and testing goals

Set detailed and rigorous project schedules for work done by specialized creative teams, both internal and/or external partners

Traffic and deliver assets including on-platform/social media formats including stills, animation and live action video

Push on innovation within formats to create breakthrough, optimized creative work

Understand how performance marketing fits within the overall customer journey, and use that knowledge to shape the work and advise the team and cross-functional partners

Remove roadblocks for the team working to achieve the strongest marketing performance and the best audience experience

Understand post-production and adaptation work, to be able to scale and optimize existing content to Meta on-platform surfaces

Additional Requirements(额外要求)

Hybrid production and creative program management experience

Experience working on owned channels, brand-side

Experience with consumer electronics products

Experience with gaming, music, or entertainment brands and partnerships

Interest in working with metaverse-related hardware, future computing platforms, and social experiences

Experience working with Product Marketing

Experience in experimentation, a/b testing, analyzing data sets, and interpreting them to make business decisions

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