Meta AR/VR Job | Web/CRM Marketing Manager, AR

Job(岗位): Web/CRM Marketing Manager, AR

Type(岗位类型): Consumer Marketing | Marketing

Citys(岗位城市): New York, NY

Date(发布日期): 2022-3-9

Summary(岗位介绍)

The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Meta Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR).

We are looking for an experienced and detail-oriented Web/CRM Marketing Manager to join our team. You will be working closely with the Reality Labs Spark Developer Partnerships team, providing support to omni-channel global activations, and helping develop powerful data-driven insights that will provide awareness, engagement, and retention across Spark (developer platform) supporting App Creators. The ideal candidate is a self-starter who has industry familiarity, the ability to work autonomously, and the skill to produce finished, high-quality marketing assets that are ready for deployment. In this role, the candidate will help plan, implement, run, and optimize marketing campaigns; will use digital channels, such as email, ads, and web, to drive results. This position is fast-paced, and a working style that thrives under pressure will be a source of motivation and inspiration.

In addition, the ability to creatively problem-solve and effectively communicate across all teams, as well as with executives will be crucial for success.

Qualifications(岗位要求)

5+ years experience in consumer technology with expertise in email marketing, performance strategy, or growth marketing

Proven experience guiding the growth and development of a full-funnel marketing automation program

Experienced at building and optimizing audience segmentation

Expertise in designing and implementing A/B test and learn experiments

Experience articulating vision, roadmaps and concept ideation with technical and non-technical cross-functional partners

Performance measurement skills including data analysis and building leadership reports

Experience being a great cross-functional project manager who can juggle multiple workstreams at once

Knowledge and understanding of web accessibility best practices & ADA requirements

Description(岗位职责)

Build the strategic vision and direction for Spark AR’s CRM program, developing full-funnel lifecycle touchpoints throughout the users’ acquisition and retention phases

Build & drive the roadmap for channel development and growth, taking into consideration personalization, segmentation, and other marketing automation tactics

Manage day-to-day agency relationships and partner closely with all cross-functional stakeholders across creative, production, analytics, social, and web teams

Effectively manage and scale multiple work streams to ensure timely delivery of all campaigns

Leverage data analytics and technology tools to build out dashboards, testing plans, report on success, and identify areas of opportunity

Act as the liaison between Business Marketing, Marketing Communications and Product Marketing teams to ensure the program engages prospects and existing creators by highlighting the latest features of our platform

Stay abreast of industry trends and best practices, ensuring the team is focused on the right opportunities and maintains a data-centric approach

Additional Requirements(额外要求)

Leadership experience, collaborative project management skills, and technical knowledge to lead day-to-day CRM programs and larger complex projects.

Experience marketing to enterprise audiences preferred.

Experience managing agencies and outside resources.

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