Meta AR/VR Job | Product Marketing Insights Lead, Reality Labs
Citys（岗位城市）: Burlingame, CA
Our Meta Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.
We’re seeking a leader for Meta RL Marketing Insights team, who demonstrates remarkable ability to harness and translate strategic insights into actionable product marketing plans and strategies. This role will also help develop the hardware brand, improve product market fit, support portfolio optimization, and ultimately create more value for consumers.
The ideal candidate will have exceptional research skills across both qualitative and quantitative methodologies, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, and an interest to remain deeply engaged in the execution of work. The ability to create strong cross-functional partnerships with marketing and products teams is critical, and a passion for technology and Meta is a must.
10+ years of experience in marketing/market research or product research.
3+ years of team management/leadership experience.
Methodological experience in a variety of quantitative and qualitative research methods, knows how/when to utilize a CHAID versus a logistic regression, a shop-along versus mobile diary, a segmentation versus basic profiling.
Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making.
Experience engaging with engineering and product stakeholders as well as brand marketing/communications stakeholders.
Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
Experience with respectfully challenging assumptions, and can give and receive feedback with equal grace.
Lead a small team of marketing researchers.
Partner with marketing, research and product organizations to understand consumer needs and product use cases, define product positioning, develop target audiences, improve product market fit, and unearth future-forward market opportunities to achieve business objectives.
Design and execute comprehensive, best-in-class quantitative and qualitative research solutions, at both the product and portfolio/brand level. Leadership in technique and methodology is essential.
Uncover the needs of customers to influence executional strategy, goals and metrics to ensure line-of-sight to success.
Translate data insights into actions and recommendations. Core focus will be on product marketing strategy and plans, at both a brand and product level, but will also include new product development and definition.
Partner with Decision Science to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness.
Influence decision-making and product planning through highly effective communication with all levels of stakeholders, including leadership.
Develop and ensure cross-functional alignment on research roadmaps and learning plans.
Ensure the customer and marketing insights are represented in marketing leadership planning discussions.
Travel may be required up to 20% of the time post COVID.
Experience with quickly scaling and prioritizing activities, driving change and collaborating effectively with a variety of partners in a dynamic and fast-paced environment.
Experience managing research studies and programs across multiple global markets.