Meta AR/VR Job | Brand Marketing Lead, Meta Quest | Oculus
Job（岗位）: Brand Marketing Lead, Meta Quest | Oculus
Type（岗位类型）: Consumer Marketing | Marketing
Citys（岗位城市）: Los Angeles, CA | Burlingame, CA | New York, NY
Date（发布日期）: 2022-2-9
Summary（岗位介绍）
We are seeking a Brand Marketing Lead to join our Meta Quest team.
The Brand Marketing Lead is a highly integral role to the Meta Quest squad. They will be responsible for leading a team to define global brand fundamentals as well as marketing strategies and drive breakthrough campaign work that effectively builds our brand and drives both short and long-term business outcomes.
The ideal candidate will unite a foundation in brand management with experience in groundbreaking technology as well cultural curiosity to drive work that’s innovative and distinctive. They will bring analytical rigor and deep understanding of consumer insights to not just define what we stand for, but how we behave in the world and measure that impact. To be successful in doing this, they must be an expert communicator and able to lead a highly cross-functional team towards a clear outcome. They will be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Qualifications（岗位要求）
10+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.
Experience defining brand positioning and foundations.
Experience managing high performing strategists and marketers.
Experience composing inspiring and innovative creative and research briefs.
Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, email, social, events, web, sales enablement, and product education) in partnership with product marketing, creative and production teams.
Well-versed in the various marketing channels with a basic understanding of channel function and formats. Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey.
Experience with analyzing and drawing conclusions from a broad set of data. Experience turning that into actionable recommendations.
Experience to strategically evaluate a plan and its objectives at a high level while still managing the details of execution. Thinks strategically and efficiently in a fast-paced environment, escalating priorities and working with cross-functional teams to make crucial decisions in the midst of campaign execution.
Experience in consumer product categories and brands such as consumer technology and hardware.
Description（岗位职责）
Manage a team of marketers and strategists to build a Meta Quest brand that is ready for everyone.
Define and continually evolve global brand fundamentals and work with cross-functional and international team to apply them to their everyday work.
Lead culturally relevant creative marketing strategies, executions and campaign development through a strategic lens on the consumer, that meets both short and long term brand and business goals.
Distill and craft inspiring creative briefs from consumer and cultural insights Collaborate closely with partners throughout Meta and Meta Quest including Marketing Insights, Analytics, Product Marketing, Creative, Media, International Marketing and FB Company Marketing to deliver campaign strategy and execution of global integrated marketing initiatives.
Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization.
Lead strong relationships with external agencies, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution.
Manage global collaboration for campaigns with regional marketing counterparts. Confidently present to marketing leadership, cross functional leadership and product leadership teams.
Lead escalation of particularly risky, complex, innovative or significant marketing program concerns or blockers with leadership.
Build a diverse and inclusive environment across the team, models inclusive behaviors and holds others accountable for ensuring the same.
