Meta AR/VR Job | Direct to Consumer (DTC) Paid Social Lead, Reality Labs

Job(岗位): Direct to Consumer (DTC) Paid Social Lead, Reality Labs

Type(岗位类型): Marketing | Media

Citys(岗位城市): Los Angeles, CA | Burlingame, CA | New York, NY

Date(发布日期): 2022-1-31


We are seeking a Direct to Consumer (DTC) Performance Marketing Lead to join the Reality Labs Paid Social marketing team to drive outbound marketing strategy and optimize DTC marketing performance across paid social channels. This person will focus on both online and offline sales-driving strategy and collaborate closely with DTC, AdTech, engineering, decision science, communications planning, product marketing, research, ecommerce and creative teams. Specifically, this person will drive paid social strategy for Reality Labs web properties, offline retail, and online social commerce (FB/IG Shops, etc.) across all products: Meta Quest, Meta Portal, Ray-Ban Stories, Spark AR, and all future consumer-facing products. This person is data driven, biased towards action and thrives in a fast-paced unstructured environment. They will also have experience establishing and/or growing paid social strategy, infrastructure, and measurement methodologies for DTC products.


BA/BS degree

6+ years experience in paid social marketing

Experience with Facebook/Instagram Shops, Dynamic Ads, and/or offline conversions

Experience with DTC ecommerce products

Experience in experimentation, a/b testing, analyzing data sets, and interpreting them to make business decisions

Proven success working with cross functional teams

Communication skills and experience defining and managing a project

Experience thriving in a fast-paced entrepreneurial, unstructured environment


Lead short and long term full funnel DTC paid social media strategy both internally at Meta and with external business partners to drive incremental product sales

Partner with AdTech, Engineering, and DTC teams to scale online and offline DTC measurement capabilities by establishing new data sources and unifying performance attribution across channels while ensuring consumer privacy

Partner with Product teams to ensure Reality Labs campaigns utilize all relevant advertising, measurement, and optimization technologies available

including alpha and beta testing

Partner with ecommerce teams to optimize online DTC properties, including user experience, A/B testing, and conversion rate optimization enhancements

Develop and drive optimization programs to increase performance across the full marketing funnel including awareness and conversions

Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis

Collaborate with decision science on lift measurement, test design, attribution model, media mix model requirements and enhancements

Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with communications planning team and agency partners to integrate paid social with cross-channel media strategies and tactics

Partner closely with cross-functional teams across all workstreams to influence and align on optimization and planning efforts. Cross-functional teams include: DTC, AdTech, product marketing, decision science, communications planning, organic social and influencer, media agency, e-commerce, retail, research, analytics, and creative

Additional Requirements(额外要求)

Experience in the consumer hardware or augmented/virtual reality

Multi-channel marketing experience

Global marketing experience

B2B experience