Meta AR/VR Job | Direct to Consumer (DTC) Paid Social Lead, Reality Labs
Job（岗位）: Direct to Consumer (DTC) Paid Social Lead, Reality Labs
Type（岗位类型）: Marketing | Media
Citys（岗位城市）: Los Angeles, CA | Burlingame, CA | New York, NY
Date（发布日期）: 2022-1-31
Summary（岗位介绍）
We are seeking a Direct to Consumer (DTC) Performance Marketing Lead to join the Reality Labs Paid Social marketing team to drive outbound marketing strategy and optimize DTC marketing performance across paid social channels. This person will focus on both online and offline sales-driving strategy and collaborate closely with DTC, AdTech, engineering, decision science, communications planning, product marketing, research, ecommerce and creative teams. Specifically, this person will drive paid social strategy for Reality Labs web properties, offline retail, and online social commerce (FB/IG Shops, etc.) across all products: Meta Quest, Meta Portal, Ray-Ban Stories, Spark AR, and all future consumer-facing products. This person is data driven, biased towards action and thrives in a fast-paced unstructured environment. They will also have experience establishing and/or growing paid social strategy, infrastructure, and measurement methodologies for DTC products.
Qualifications（岗位要求）
BA/BS degree
6+ years experience in paid social marketing
Experience with Facebook/Instagram Shops, Dynamic Ads, and/or offline conversions
Experience with DTC ecommerce products
Experience in experimentation, a/b testing, analyzing data sets, and interpreting them to make business decisions
Proven success working with cross functional teams
Communication skills and experience defining and managing a project
Experience thriving in a fast-paced entrepreneurial, unstructured environment
Description（岗位职责）
Lead short and long term full funnel DTC paid social media strategy both internally at Meta and with external business partners to drive incremental product sales
Partner with AdTech, Engineering, and DTC teams to scale online and offline DTC measurement capabilities by establishing new data sources and unifying performance attribution across channels while ensuring consumer privacy
Partner with Product teams to ensure Reality Labs campaigns utilize all relevant advertising, measurement, and optimization technologies available
including alpha and beta testing
Partner with ecommerce teams to optimize online DTC properties, including user experience, A/B testing, and conversion rate optimization enhancements
Develop and drive optimization programs to increase performance across the full marketing funnel including awareness and conversions
Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis
Collaborate with decision science on lift measurement, test design, attribution model, media mix model requirements and enhancements
Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with communications planning team and agency partners to integrate paid social with cross-channel media strategies and tactics
Partner closely with cross-functional teams across all workstreams to influence and align on optimization and planning efforts. Cross-functional teams include: DTC, AdTech, product marketing, decision science, communications planning, organic social and influencer, media agency, e-commerce, retail, research, analytics, and creative
Additional Requirements（额外要求）
Experience in the consumer hardware or augmented/virtual reality
Multi-channel marketing experience
Global marketing experience
B2B experience
