Meta AR/VR Job | International Paid Social Lead, Reality Labs
Job（岗位）: International Paid Social Lead, Reality Labs
Type（岗位类型）: Marketing
Citys（岗位城市）: Berlin, Germany | Paris, France | London, UK
Date（发布日期）: 2022-2-1
Summary（岗位介绍）
We are seeking an International Paid Social Performance Marketing Manager to join the Reality Labs marketing team to drive full-funnel outbound marketing strategy and optimize marketing performance across paid social channels for our Quest and Portal product brands. This person will focus on full-funnel Quest and Portal marketing strategy and execution within existing European markets while helping test into new international markets.
This person will collaborate closely with organic social and influencer, decision science, comms planning, product marketing, research, and creative teams. This person has experience operating within international markets, has brand and performance marketing experience, is data driven, biased towards action and thrives in a fast paced unstructured environment. They will also have strong cross-channel, integrated marketing experience and excellent problem solving and communication skills.
To bring the world closer together, diversity is a must-have for Facebook, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.
Qualifications（岗位要求）
8+ years experience in paid social marketing
Experience in experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions
Experience working successfully with cross functional teams to execute large-scale growth strategies and tactics
Communication skills and experience defining and managing a project
Experience thriving in a fast-paced entrepreneurial, unstructured environment
Description（岗位职责）
Lead short and long-term paid social media strategy both internally at Meta and with external business partners
Develop and drive optimization programs alongside direct reports to increase performance across the full marketing funnel including awareness, conversions
Drive experimentation across key optimization levers e.g. creative, promotion, bid strategy, landing page, channel
Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis
Collaborate with decision science on lift measurement, attribution model, media mix model requirements and enhancements
Identify budget optimization strategies using attribution data and media mix models developed by Decision Science.
Partner closely with cross-functional teams across all workstreams to influence and align on optimization and planning efforts. Cross-functional teams include: product marketing, decision science, comms planning, organic social and influencer, media agency, e-commerce, retail, research, analytics, creative, and EssilorLuxottica
Work with communications planning team and agency partners to integrate paid social with cross-channel media strategies and tactics
Additional Requirements（额外要求）
Experience in consumer hardware, ecommerce, or augmented/virtual reality
Multi-channel marketing experience preferred
Global marketing experience
BA/BS degree preferred
