Meta AR/VR Job | Brand Marketing Manager | Oculus
Job（岗位）: Brand Marketing Manager | Oculus
Type（岗位类型）: Marketing
Citys（岗位城市）: Los Angeles, CA | Burlingame, CA | New York, NY
Date（发布日期）: 2022-1-18
Summary（岗位介绍）
The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR).
We are seeking a Brand Marketing Manager to join our FRL Marcom team.
The Brand Manager is a highly integral role to the FRL Marcom teams. They will be responsible for defining global marketing strategies, developing holistic marketing plans, and driving breakthrough campaign work that effectively builds our brand and drives both short and long-term business outcomes.
The ideal candidate will unite groundbreaking technology, cultural curiosity and a deep understanding of consumer behavior to drive work that’s innovative and distinctive. They will bring analytical rigor, deep understanding of consumer dynamics, cross-channel expertise, the right mix of brand and product knowledge and flawless delivery to lead integrated campaigns that truly move the needle. To be successful in doing this, they must be an expert communicator and able to lead a highly cross-functional team towards a clear outcome. They will be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Qualifications（岗位要求）
8+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.
Experience composing inspiring and innovative creative and research briefs.
Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, email, social, events, web, sales enablement, and product education) in partnership with product marketing, creative and production teams.
Well-versed in the various marketing channels with a basic understanding of channel function and formats. Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey.
Experience with analyzing and drawing conclusions from a broad set of data. Experience turning that into actionable recommendations.
Experience to strategically evaluate a plan and its objectives at a high level while still managing the details of execution. Thinks strategically and efficiently in a fast-paced environment, escalating priorities and working with cross-functional teams to make crucial decisions in the midst of campaign execution.
Experience in consumer product categories and brands such as consumer technology and hardware.
Description（岗位职责）
Lead culturally relevant creative marketing strategies, executions and campaign development through a strategic lens on the consumer, that meets both short and long term brand and business goals
Distill and craft inspiring creative briefs from consumer and cultural insights
Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Marketing Insights, Analytics, Product Marketing, Creative, Media, International Marketing and FB Company Marketing to deliver campaign strategy and execution of global integrated marketing initiatives
Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization
Manage and track campaign budgets across external agencies and internal cross functional teams
Lead strong relationships with external agencies, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution
Manage global collaboration for campaigns with regional marketing counterparts
Confidently present to marketing leadership, cross functional leadership and product leadership teams
Lead escalation of particularly risky, complex, innovative or significant marketing program concerns or blockers with leadership
Create and identify key marketing strategies that not only drive interest and capture new consumers, but sustain existing long term relationships
Build a diverse and inclusive environment across the team, models inclusive behaviors and holds others accountable for ensuring the same
Additional Requirements（额外要求）
Bachelor’s degree
Experience in delivering culturally driven consumer-centric marketing campaigns
Experience working on global brands and developing strategies/work for multiple regions or markets
Experience working for a developing or emerging brand with multiple products
