Meta AR/VR Job | Director of Brand, AR (Reality Labs)

Job(岗位): Director of Brand, AR (Reality Labs)

Citys(岗位城市): New York, NY

Date(发布日期): 2021-12-17


At Meta, we are building the tools and experiences that make people feel closer together. The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. This includes Meta Quest and Portal products, Ray-Ban Stories and Augmented Reality (AR) and Virtual Reality (VR).

The Reality Labs AR Marcom team is looking for a brand leader with experience defining and driving brand strategy in a fast-growing, category-defining global company. This person will be inspired by our vision for the metaverse and the opportunity to build it together with a diverse community of builders.

The Director of Brand Marketing and Strategy, AR will lead a team of brand strategists and brand marketers and will be responsible for developing and defining the global brand and marketing strategy for our wearables and AR products and define our position in the market. This leader will build strategies to reflect where we are now and where we want to be in the future.

The ideal candidate will have experience establishing and growing successful brands and teams. We are looking for someone who is both humble and inspiring – able to unlock the human and cultural story behind every data point, challenge assumptions and inspire creatives and brand teams to develop impactful marketing strategies in service of real human needs.


15+ years experience driving teams to manage and execute large scale brand consumer campaigns that drive short and long term results through a diverse mix of channels and touchpoints (paid, earned, owned, broadcast & digital).

10+ years of demonstrated people leadership and experience coaching and developing team members.

Experience building successful, trusted brands that build long lasting relationships with consumers.

Experience working in cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.

Experience prioritizing and ensuring key initiatives move forward, managing multiple priorities at the same time, and working with many different internal and external teams.

Experience utilizing data and analytics to influence, define and drive short and long term goals.

Experience thriving in a fast-past environment with agility.


Build, manage and support a growing team of brand marketers ensuring alignment between individual strengths and business needs

Understand and contextualize wearable and AR trends and audience behavior to inform the brand marketing

Partner with the product marketing team to ensure brand strategies are influencing product and business strategies with a view of customer needs and market opportunities

Define long term brand goals and the short term drivers of success and assess the tradeoffs to accomplish goals

Partner with research and insights teams on programs to identify and measure long and medium-term brand value

Bring strategic recommendations for how the portfolio can lead with brand as we expand to not only capture demand but build long term relationships

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Consistently build strong internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Proactively detect the largest problems impacting the team’s execution and make decisions that manage dependencies

Additional Requirements(额外要求)

Bachelor’s degree.

Experience in consumer product categories and brands such as consumer technology, AR/VR technologies, fashion, entertainment or culture brands.

Experience delivering global culturally driven consumer centric marketing campaigns.